Marketing Manager West and Central Africa

Abidjan, CI

BIC

On site

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB PURPOSE

The Marketing Manager West and Central Africa is responsible for developing and executing brand strategies that drive growth, enhance brand awareness, and create a strong market presence. The brand manager works collaboratively with cross-functional teams to ensure consistent brand messaging and positioning across all channels. The region will cover all West & Central African countries. The role will report to the General Manager.

MAIN RESPONSIBILITIES / TASKS

Brand Strategy: Develop, implement, and manage brand strategies to enhance awareness, positioning, and market share.

Campaign Management: Plan, coordinate, and execute marketing campaigns across various channels (TV, Outdoor, Digital, etc.) to promote the brand.

Market Research: Analyze market trends, consumer insights, and competitor strategies to adjust brand positioning and ensure the brand stays relevant.

Product Development: Work closely with regional teams to ensure products align with brand values and contribute to overall business goals.

Brand Consistency: Ensure consistency in the brand's messaging, tone, and visual identity across all touchpoints.

Performance Analysis: Measure and report on the performance of marketing campaigns, using metrics such as ROI, customer engagement, and conversion rates.

Budget Management: Manage the brand/category’s marketing budget, ensuring effective allocation of resources for optimal results.

Collaboration: Work closely with Sales, PR, S&D and other departments to ensure cohesive brand plans and integrated brand communication.

External Partnerships: Manage relationships with external agencies, including advertising, digital, and PR, ensuring they deliver on brand goals and objectives.

Brand Advocacy: Drive internal and external brand advocacy, ensuring all stakeholders understand and live the brand values.

Manage: the internal trade marketing & brand team members.

KEY PERFROMANCE INDICATORS

Successful on time delivery and implementation of the Marketing Plans

Interaction and collaboration with key functions in the business to ensure delivery of objectives

Results of key marketing initiatives and promotional activities

Achievement of Market Share growth targets

Achievement of Stationery OIS, GP% for 2027 in all markets

QUALIFICATIONS

Knowledge, Skills, Competencies

R= Required D= Desired

CRITERIA

R - Minimum 8 years Marketing experience in FMCG (Preference for multinational work experience and reporting)

R – Bachelor’s degree in Marketing, Business, Communications, or a related field.

R - Computer literacy in MS Office and MS Windows

R- Excellent presentation skills

R- English and French Speaker manadatory

Professional skills:

R- Be able to develop a Marketing Plan from scratch

R- Experience with digital marketing, content creation, and social media platforms.

R- Excellent communication and interpersonal skills for both internal and external collaboration.

R- Analytical mindset with the ability to interpret data and consumer insights to make strategic decisions.

R- Ability to manage multiple projects and prioritize effectively in a fast-paced environment.

R- Budget management experience.

R- Strong Presentation Skills

R -Understanding of all trade channels.

Personal skills:

D- Embodies all the BIC Values & Behaviors: Integrity, Responsibility, Teamwork, Sustainability, and Ingenuity

R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.

R- Strong team player that can empower the team to grow and be responsible for their own work.

R- Strong organizational and time management skills.

D- Efficient and can prioritize workload.

R- Creates Team Success

R-Champions Change

R-Delivers Results

R- Strong understanding of strategic and operational marketing

R- Target driven with high levels of energy and strong drive for results

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.