Associate Key Account Manager - Thailand

Bangkok, TH

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB SUMMARY

The Key Account Manager – CVS Channel Thailand is responsible for growing BIC's business within the Convenience Store channel across Thailand. The role owns the commercial relationship with assigned CVS customers, leading business reviews, Joint Business Plans, commercial negotiations and promotional activities. Working closely with distributors as logistics and execution partners, the KAM drives sales growth, distribution expansion, market share gains and profitable customer development while ensuring excellent in-market execution.

RESPONSIBILITIES

Customer Management

Develop and manage relationships with assigned CVS customers.
Lead customer negotiations, Joint Business Plans (JBPs) and business reviews.
Secure listings, assortment expansion and distribution growth.

Business Growth

Deliver sales, profitability and market share objectives.
Execute promotional plans and maximize return on investments.
Identify growth opportunities through category, pricing and customer analysis.

Distributor & Execution Management

Align distributors with customer plans and priorities.
Ensure execution excellence, product availability and visibility compliance.
Monitor customer performance and drive corrective actions when required.

Planning & Collaboration

Provide accurate forecasts and business updates.
Work closely with Marketing, Supply Chain, Finance and Customer Service teams.

Key Performance Indicators / Key Figures

Business Performance

Net Sales Growth vs Budget
Sell-Out Growth
Market Share Growth

Customer Development

JBP Achievement
New Listings & Assortment Expansion
Distribution Growth

Execution Excellence

Promotional Compliance
Availability of Priority SKUs
New Product Launch Success

Financial Performance

Customer Profitability
Trade Investment ROI
Forecast Accuracy

Previous / Professional Experience:

Required

Minimum 5–8 years of FMCG sales or Key Account Management experience.
Proven experience managing Modern Trade and/or Convenience Store customers.
Strong track record in commercial negotiations and customer development.
Experience working with distributor-led business models.
Demonstrated success in delivering sales growth and profitability targets.

Desired

Experience managing CVS accounts in Thailand.
Experience with 7-Eleven, Lotus's Go Fresh, Mini Big C, CJ More, FamilyMart, Lawson or similar customers.
Experience in Fast-Moving Consumer Goods categories.
Exposure to Category Management and Revenue Growth Management initiatives.

Education & Additional Requirements:

Education

Bachelor's Degree in Business Administration, Marketing, Economics, Sales or a related discipline.
MBA or postgraduate qualification is an advantage.

Languages

Fluent Thai and English (written and spoken).

Additional Requirements

Based in Bangkok, Thailand.
Willingness to travel regularly across Thailand.
Strong analytical, communication and presentation skills.
Proficiency in Microsoft Office applications.
Experience working within multicultural and cross-functional environments.

#LI-MB1

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.