Mid-Level - Product Manager Stationery

PRODUCT MARKETING MANAGER – STATIONERY IBERIA

Role Purpose

Manage and develop the Stationery portfolio across Iberia, ensuring a relevant, competitive, and profitable product offering, leading the execution of innovations, and contributing to BIC's growth through a strong product, communication, and consumer activation strategy.

The role will work closely with Trade Marketing, Category Management, Sales, and Europe/Global teams to translate Stationery's strategic priorities into relevant products and brand plans for the Iberian market.

Key Responsibilities

Portfolio & Range Management – Manage the Stationery portfolio and regularly monitor its performance.

• Develop annual assortment recommendations in collaboration with Trade Marketing and Category Management, considering strategic priorities, channel needs, and business potential.
• Analyze the performance of Key Priorities, product ranges, and innovations, identifying opportunities, risks, and action plans.
• Identify opportunities for portfolio development, renewal, and rationalization.
• Contribute to product positioning and Recommended Selling Price (RSP) recommendations, in collaboration with Category Management/RGM.
• Coordinate updates to price lists, product catalogs, product information, and assets.
• Maintain a strong understanding of competitors and market trends.

Innovation Management – Manage the Stationery innovation pipeline for Iberia.

• Evaluate innovation proposals from Europe/Global teams and recommend the most relevant opportunities for Iberia.
• Develop innovation business cases and forecasts, including volume assumptions, Net Sales, and business potential.
• Coordinate product launches, local product development, and licensed product projects.
• Ensure end-to-end project management, from approval through launch, identifying gaps and recommending corrective actions.
• Conduct post-launch analyses, assessing results against business cases and identifying key learnings and corrective actions.
• Provide the necessary product inputs for the Marketing Plan, Selling Stories, and commercial plans.

Brand & Consumer Marketing – Develop compelling consumer value propositions and communication strategies for key product ranges and innovations.

• Manage the execution of the Stationery Media Plan and relationships with agencies and partners, ensuring alignment with objectives, timelines, and budgets.
• Coordinate campaigns, influencer activities, and consumer-facing activations.
• Develop and adapt Key Visuals, creative assets, and communication content, ensuring consistency in brand identity, positioning, and messaging.
• Manage communication needs related to innovations, products, and licenses.
• Monitor key media and campaign KPIs, identifying learnings and optimization opportunities.
• Collaborate with E-commerce teams on product content and digital activation needs.

Role Within the Stationery Team

The Product Manager defines WHAT we sell and WHY consumers should want it: which products, which assortment, which innovations, what value proposition, and how we build the brand.

The role works closely with Trade Marketing, which defines HOW, WHERE & WHEN we activate it, ensuring that the portfolio and innovations meet the needs of channels, customers, and shoppers.

Key Stakeholders

Reports to: Senior Product & Trade Marketing Stationery

Key stakeholders: Trade Marketing · Category Management/RGM · Europe/Global Marketing · Sales · Demand Planning/Supply Chain · Finance · E-commerce · Agencies

Experience & Qualifications

We are looking for a professional with experience in Product & Brand Marketing, a strong business and consumer mindset, and the ability to manage a broad product portfolio and multiple projects simultaneously.

An analytical, structured, and proactive individual, equally comfortable working with data and business cases as developing innovations, campaigns, and brand activations.

• 3–5 years of experience in Product Management, Brand Management, or Marketing, ideally within FMCG, Consumer Goods, or environments with broad product portfolios.
• Experience coordinating projects involving multiple stakeholders.
• Experience in communications and media, working with external agencies and partners.
• Good understanding of retail dynamics and distribution channels.
• Advanced proficiency in Excel and PowerPoint.
• Fluency in English and Spanish. Portuguese is considered a plus.

We are looking for someone who goes beyond simply tracking projects and consistently asks: What is happening? Why? What opportunities do we have? What do I recommend? Someone who can turn recommendations into action and subsequently measure their impact.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.