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Senior Key Account Manager

Breda, NL, 4822 NH

BIC
Hybrid
Description: 

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful product

tts that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.  

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. 

 

 

 

As a Key Account Manager at BIC, you will be responsible for driving and expanding BIC’s presence across major B2C retail customers in the Netherlands, including Food Retail, Drugstores, Toy Stores, and Local Discounters. 

This is a hybrid role combining strategic account management of existing key customers with business development (hunting) responsibilities to unlock new opportunities and expand BIC’s footprint in the Dutch retail market. 

You will own the full commercial process — from defining go-to-market strategies to closing deals and ensuring strong in-store execution — while working cross-functionally with marketing, category management, and field sales teams. 

 
Why Join BIC? 

  • Ownership & Impact: Drive both growth of existing accounts and expansion into new strategic retail customers 

  • Entrepreneurial Role: Combine account management with business development in a high-impact market 

  • Career Growth: Develop expertise across sales, negotiation, category management, and go-to-market strategy 

  • Dynamic Environment: Work in a fast-paced, collaborative international setting 

 

Key Responsibilities 

Account Management (Farming) 

  • Manage and grow a portfolio of established strategic retail accounts in the Netherlands 

  • Build and maintain strong, long-term customer relationships 

  • Develop and execute account plans focused on volume, value and market share growth 

  • Ensure accurate forecasting and pipeline management 

  
 
Business Development (Hunting) 

  • Identify and unlock new business opportunities in underdeveloped or untapped retail customers  

  • Proactively open doors with large retail players and establish strategic partnershipsand expand BIC’s distribution footprint 

  • Define and implement go-to-market strategies tailored to new accounts 

  • Lead the full sales cycle from prospecting to contract negotiation and closing 

 

Sales & Performance Management 

  • Monitor and analyze account and market performance to identify growth opportunities 

  • Translate insights into actionable commercial strategies 

  • Drive promotional plans and commercial activations in collaboration with internal teams 

  • Stay ahead of market trends, competition, and category developments 

 

Customer Relations & Negotiations 

  • Lead negotiations on contracts, pricing, and trade terms with both existing and new customers 

  • Build strong senior-level relationships with key stakeholders 

  • Position BIC as a strategic partner delivering value through insights and category expertise 
     

Cross-Functional Collaboration 

  • Work closely with marketing, category management, supply chain, finance, and field sales teams 

  • Ensure excellent execution of launches, promotions, and in-store activations 

  • Provide market and customer insights to continuously improve commercial performance 
     

Qualifications 

  • Education: Masters degree in Business, Sales, Marketing, or related field 

  • Experience:  

  • +10 years of experience in key account management and/or business development 

  • Proven track record in both managing large retail accounts and developing new business 

  • Experience in the Dutch retail landscape (Food, Drug, Toy, Discounters) is a strong plus 

  • Languages: Fluent in Dutch and English 

  • Technical Skills: Strong MS Office skills (Excel, PowerPoint) 
     

Key Competencies 

  • Strong commercial mindset with both hunter and farmer capabilities 

  • Proven ability to open doors and develop new strategic accounts 

  • Excellent negotiation and influencing skills 

  • Strategic thinker with strong analytical capabilities 

  • Results-driven and highly autonomous 

  • Strong collaboration and stakeholder management skills 
     

What We Offer 

  • Competitive salary and benefits package 

  • Company car / mobility package 

  • Flexible working environment 

  • Career development opportunities within an international company 

  • A dynamic and entrepreneurial role within a leading global brand

 

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

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