Product Manager

Bucharest, RO

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As a Stationery Product Manager, you will execute trade marketing programs, managing category economics, and supplying the market intelligence that informs decisions. implements trade marketing strategy of the region, across the assigned territory. The role reports to Trade Marketing Manager Romania and Export Markets.

What you'll do:

1. Execute trade marketing programs that build demand at the point of sale and beyond

Run BTL activities in-store (Modern Trade, Traditional Trade, Stationers, Office Suppliers) to engage trade and consumers
Support ATL activities (TV, Digital, OOH) to engage consumers outside stores
Develop trade marketing tools (POSMs, catalogues, toolkits)
Build and evaluate yearly promo plans by channel, including promotional proposals, implementation packages, sell-in/sell-out follow-up, and effectiveness analysis
Ensure digital content is correctly implemented under the SPARC framework

2. Contribute to managing category economics — assortment, pricing, and profitability

Proposs product assortment and supports building price lists per country, within the country strategy set by the Trade Marketing Manager.
Defend category profitability and ensures rigorous financial measurement of post-activity impact
Implement and monitor the brand support and POSM budgets

3. Supply the market intelligence and support that shape category decisions

Conduct competitive analysis and field visits to track real market conditions
Collectsongoing data from Sales on product, competition, promotions, sell-out, and shelf presence
Track and share campaign effectiveness and best practices across countries
Support forecasting, budgeting, and new product launches
Support engagement with Teachers to position BIC in children's development
Train Sales teams, new employees, and distributor teams on category knowledge

Key Performance Indicators / Key Figures

Target achievement (Value Sales, Volume Sales, Profitability)
Market share and its evolution
Ontime & excellence in implementation of in-store campaigns and yearly promo plan
Excellence in POSM implementation in the market
Marketing processes deliverables available as per agreed deadlines (assortment, pricing, promo plans, campaign management)

What you'll bring to BIC:

Higher education, university degree
Minimum 2-3 years’ experience in trade marketing, brand marketing or category management
Prior experience building promo plans and running profitability/effectiveness analysis is a plus
Experience working across multiple countries/markets simultaneously is a plus
Strong Excel and analytical skills (P&L, pricing, promo ROI, simulations)
Familiarity with sell-in/sell-out data analysis and market research interpretation
Budget management experience (brand support, POSM budgets)
Understanding of ATL/BTL marketing mechanics
Fluent English

What We Offer:

Full benefit package including bonus, phone, laptop, life insurance, medical plan, pension program, meal vouchers, bookstore subscription
Teleworking allowance, transportation allowance
25 vacation days from the beginning of working in BIC
Gifts for birthday
Hybrid working model
Opportunity to work within Global team

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.