Global Brand Associate Manager

The Global Category Brand Manager Junior is a member of the BIC Growth Team and reports to the Senior Global Brand Manager of a BIC global Category. He/she is responsible for delivering & executing the long-term strategy for the business area he/she manages. The role is responsible for the end-to-end development and execution of the marketing strategy, managing the portfolio, contributing to global brand and communications development, and driving innovation, renovation and activation initiatives, to unlock sustainable and profitable growth across regions. 
 
You are a bold and determined team player, and you want to contribute to the transformation of a category in an international CPG company? Then come join us!  

YOUR MISSION 
 
As a central role between different stakeholders (global market & consumer insights, regional & local markets, R&D, finance, packaging, supply chain, and external agencies), the Global Brand Manager ensures projects are supporting growth and brand strategy, fit to win in targeted markets & consumers and delivered with excellence on time vs plan. 

Main Responsibilities 

Category understanding & Growth Plan building 

• Partner with Market and Consumer Insight team to understand and analyse market & consumer trends as well as BIC & competitive business performance 

• Monitor the global marketplace for new product innovations, competitive intelligence and key trends (consumer, lifestyle, social, societal insights, macro market trend, emerging technologies…) to identify and develop white space and business opportunities.  

• Identify key trends, opportunities and risks. Translate findings into actionable plans to drive sustainable growth for the category  

Global Portfolio management 

• Support portfolio strategy and architecture, identifying gaps, overlaps and opportunities for optimization, simplification, renovation and growth. 

• Monitor portfolio health across brands, segments, SKUs, price-pack, channels and markets, including key business and financial KPIs. 

• Turn data and information into clear insights and fact-based recommendations to support category and portfolio decisions. 

• Contribute to portfolio simplification efforts and support the regional teams in aligning their portfolio to the global strategy.  

Global Innovation/Renovation lead  

• Lead cross-functional teams (Marketing, Insights, R&D, Design, Finance, Legal, Sales and regional teams) to deliver multi-year Category roadmap plan 

• Support & lead multi-year innovation, animation and renovation programs from concept creation to product and campaign development – including identifying consumer insights, partnering with R&D to connect technologies with consumer needs, exploring and validating assumptions with market research, developing the product proposition defining the marketing mix strategy and building a global business case. 

• Develop launch plans, marketing toolkits, product communication, and international guidelines to support successful market launches. 

• Define and track project milestones, deliverables, timelines, and key dependencies. 

• Anticipate risks, identify solutions, and ensure projects are delivered efficiently and on time. 

• Monitor product launch results and identify opportunities for continuous improvement. 

Global brand design & communication development 

• Support the translation of brand and category strategies into development and execution of integrated 360° marketing campaigns across digital, social media, retail, and point-of-sale 

• Coordinate the development of campaign assets, product visuals, communication materials, and global marketing guidelines and toolkits  

• Partner with regional and local teams to drive strong execution while maintaining consistency with global direction. 

• Consolidate feedback and learnings to continuously improve category programs and executions. 

Cross-functional Projects & Stakeholders management 

• Own and coordinate assigned projects and workstreams, driving alignment on objectives, deliverables and timelines. 

• Build effective relationships across functions, regions and markets. 

• Prepare clear presentations and recommendations to support decision-making. 

• Champions the day-to-day operational functions of the global brand, including innovation process management, budget management 

YOUR PROFILE & COMPETENCIES 
 

• Master's degree (or equivalent professional experience) with at least 2- 4 years of marketing experience, ideally within the FMCG industry 

• Demonstrated product or brand management experience – including portfolio & brand fundamentals, retailer & consumer panel data and ad hoc consumer research, innovation, design, communication & commercial execution 

• Demonstrated cross-functional project management experience - in a matrix and/or international environment is a strong asset 

• Understanding of financial fundamentals, experience in business case building & budget management 

• Results-oriented & proven ownership, agile approach and comfortable navigating change, ability to challenge status quo 

• Team player with strong communication and stakeholder management skills, and a passion for identifying growth opportunities and optimizing business performance. 

• Strong analytical, organizational, and problem-solving skills, with the ability to manage multiple projects and competing priorities 

• Curious & consumer-centric, with a strong interest in consumer goods, especially personal care products – experience in this field is a plus 

• Fluent English is required