Global Category Marketing Director - Blade Excellence

Clichy, FR, 92611 Clichy, FR, 92611 Clichy, FR, 92611

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Category Marketing Director (Blade Excellence) will be reporting to the Shavers category leader and will be leading the end-to-end development and execution of category strategy, from insights to innovation and market activation, to unlock sustainable and profitable growth across regions.

This position is based in Clichy and requires regular travel.

Category Growth Strategy

Develop profitable category growth strategies based on consumer insights and market situation analysis
Define key category growth priorities across markets
Drive effective translation of the category strategy through defining key activities
Secure full x-functional support and alignment at local level (local Country GM, marketing and sales organization)

Category / Region Growth Plans

Drive effective translation of category strategies into locally relevant and executable market initiatives per region
Support Category Leader on defining of mid & long-term structural category P&L (growth, profitability) and provide guidance to regions
Define A&P allocation and investment needed in alignment with regional management and CSO
P&L accountability (Vol/NS to Gross Margin – after Brand Support)

Portfolio Management

Lead portfolio architecture across SKUs, price- pack architecture, and margin structure
Define the go to market needs per region/channel/consumer (cube)
Lead pricing strategy definition of portfolio segments including portfolio mix, competitive activity, and costs development.
Work closely with Sales Excellence on Revenue Growth Management, -Shelf recommendation and Perfect Store guidelines, or Customer sell-in stories
Maintain a healthy portfolio by constantly challenging the tail and low profit SKUs

Innovation & Renovation Programs

Translate consumer needs into strong proposition development, renovation, and innovation
Build a rolling 3-year innovation/renovation pipeline (4-2-1)
Establish a structured, cross-functional innovation/renovation process
Supervise / coordinate all other innovation/renovation in markets
Ensure effective launch of (Big Bet) innovation/renovation in local markets

Animation Programs

Define the relevant animation programs by portfolio segment and geography
Manage the E2E animation program in close collaboration with local teams
Category / Brand Visualization, Communication & Activation
Work hand in hand with Brand team to deploy brand equity in a consistent way in shavers category
Define brand architecture system and sub-brand fundamentals for male / female portfolios
Define category support allocation for brand and advertising across portfolio segments and regions following aligned growth plans and business priorities
Define category advertising and communication strategy for Europe and develop winning creative and communication programs
Develop central communication bundles to land across regions with clear guidelines for local markets to implement with excellence
Develop full support bundles for Big Bet innovation including trade and POS execution guidelines

People & Culture

Foster an environment of collaboration within category, regions and other parts of the organization
Work to build capabilities within the category marketing team of shavers

Experience and Skills

Proven marketing leadership experience in local country and category or global/regional teams with P&L responsibilities.
Growth strategies and portfolio management experience
Multi-markets, matrixial organizations experience
Strong track record of leading through influence 
Ability to operate both strategically and pragmatically, bridging long-term vision and in-market execution.
Deep understanding of brand building and operational marketing
Deep understanding of innovation processes and supply chain trade-offs

Languages

Fluent in English is a must
Any other language is advantage: French, Spanish, Italian, Portuguese

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BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.