Head of Commercial - Middle East

Dubai, AE, 502437

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Purpose

Lead Middle East/West Asia in-market performance, driving a penetration-led expansion model across approximately 14 markets.
Drive a structural upgrade of the region’s growth model through RTM excellence, distribution expansion across channels, and portfolio optimization
Deliver accelerated and profitable growth while building scalable business models & long-term capabilities across the region, contributing to significant volume & Net Sales expansion

Core Responsibilities

Business Ownership & Growth Delivery

Own commercial performance across Middle East/West Asia
Drive Net Sales, Volume growth, profitability, and market share expansion across the market

Transformation & Growth Model Upgrade

Lead RTM transformation and distribution expansion across the channels and region
Drive portfolio optimization across markets

Trade Marketing and In-Store Execution

Lead Trade Marketing initiatives to strengthen Easy to buy x Easy to choose x Easy to remember equation
Ensure effective deployment of trade investments to support growth acceleration

Distributor Management and Partnership

Ensure distributor alignment on growth priorities, execution standards and business objectives
Ensure performance continuity and growth in the region, conduct regular performance reviews and support to optimize their performance

Organizational Leadership & Capability Building

Build sustainable commercial and trade marketing capabilities and governance in the region
Foster a collaborative and result-oriented work environment, encouraging teamwork and innovation

Key Performance Indicators:

Net Sales
Profitability
Market Share
Forecast Accuracy
RTM Transformation
Penetration
Portfolio Optimization
Growth in priority markets
Distributor Performance
Capability Development

Qualifications:

15+ years of experience in FMCG Sales and business development
Multichannel experience in MT, GT & Distributor management in Levant & GCC markets
Experienced in managing a team and building their capabilities
Experienced in hiring / change in distributor management & Joint Business Planning
Strong functional knowledge of support functions such as finance, marketing, supply chain & planning
Flexible to travel for business meetings/market visits
Language: English & Arabic are desirable

#LI-MB1

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.