Ecommerce Key Account Manager

About the Role:

We are looking for an eCommerce Key Account Manager with a strong commitment to content excellence, digital shelf performance, and omnichannel execution. We are looking for a driven and analytical eCommerce professional to lead digital sales initiatives and elevate content standards across Amazon, Pure Play, Marketplaces, and Omnichannel e-retailers in the local market.

You will play a key role in accelerating online growth by leading Amazon-first content strategy and retail readiness, while owning the eCommerce agenda for omnichannel retailers. You will work closely with Regional and Global Amazon teams, Marketing, Category, and Omnichannel KAMs to ensure best-in-class digital shelf execution and consistent omnichannel performance.

Key Responsibilities:

Omnichannel eCommerce Execution & Growth

• Manage and grow local eCommerce performance across omnichannel e-retailers and local marketplaces.
• Lead the eCommerce agenda for omnichannel retailers in close collaboration with Omnichannel KAMs, translating joint business plans into strong online execution and digital shelf performance.
• Develop and implement account-specific eCommerce activation plans, promotional calendars, and online execution priorities aligned with KAM-led customer strategies.
• Ensure strong alignment between online and offline strategies, driving consistency across all consumer touchpoints.
• Manage and develop the pure play channel, while identifying and activating new and relevant eCommerce growth opportunities.

Content Excellence

• Lead Amazon-first content development projects, coordinating with internal Marketing, Amazon Regional and Global teams, and external agencies to drive retail readiness.
• Develop and implement scalable content playbooks for Amazon and other eCommerce customers, covering B2B and B2C models, aligned with Amazon SEO best practices and parent–child digital shelf strategies.
• Define, brief, and manage Amazon content requirements, execution plans, and marketing alignment for launches and campaigns, including clear KPIs.
• Create, optimize, and localize product content across Amazon and other omnichannel retailers in collaboration with internal stakeholders and agencies.
• Ensure data accuracy, asset quality, and content consistency across content platforms (PIM, DAL, ECM, etc.) and omnichannel customers.
• Own the execution quality of digital shelf assets, ensuring compliance with platform guidelines and brand standards.

Digital Shelf Excellence & SPARC 

• Own SPARC score management for Amazon and omnichannel customers, including reporting, action planning, and follow-up execution with KAMs.
• Act as the local subject-matter expert for digital shelf and content excellence, influencing internal standards and best practices.
• Track and improve key SPARC drivers such as content quality, image coverage, Amazon A+ adoption, and review health.
• Manage Amazon Brand Store, product detail pages, consumer reviews, and ratings from a content and digital shelf perspective.
• Run content A/B tests, activate Amazon Vine where applicable, and implement systematic review response processes in line with platform policies.

Cross-functional Collaboration

• Own local customer service communication related to eCommerce operations, ensuring orders are delivered on time and in full, and supporting resolution of issues.
• Collaborate closely with KAMs, Marketing, Category Management, Supply Chain, Finance, and Operations to ensure aligned priorities and strong execution.
• Build and activate local advertising, promotion, and seasonal plans using insights from category data, shopper behavior, and brand priorities.
• Provide structured feedback to KAMs, Category, and Marketing based on local performance, retailer dynamics, and consumer insights. 

Experience & Qualifications:

• 4+ years of experience in eCommerce, sales, or trade marketing within the FMCG or consumer goods industry.
• Proven experience managing omnichannel e-retail execution in collaboration with Key Account Managers.
• Proven hands-on experience supporting Amazon operations, including Vendor Central, content management, and Amazon Advertising.
• Strong understanding of digital shelf principles, Amazon content ecosystems, and SEO-driven content strategies.
• Experience leading cross-functional projects with multiple stakeholders and agencies.
• Strong analytical skills with the ability to interpret fast-changing datasets and translate insights into actions.
• Advanced financial awareness and commercial acumen.
• Excellent organizational, prioritization, and execution skills with strong attention to detail.
• Strong verbal and written communication skills.
• Proficiency in MS Excel and PowerPoint.
• Ability to work at pace and under pressure in a fast-moving eCommerce environment.
• Results-oriented mindset with strong ownership and accountability.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.