Associate Sales Manager, Traditional Trade- Vietnam

Ho Chi Minh, VN

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB SUMMARY

The National GT Sales Manager – Vietnam is responsible for growing BIC's business within the GT channel across Vietnam. The role owns the sales plan (develop and implement to achieve sales target (including wholesales, retails and B2B channel). Working closely with distributors as logistics and execution partners, the role drives sales growth, distribution expansion, market share gains and profitable customer development while ensuring excellent in-market execution.

RESPONSIBILITIES

Business Growth

Deliver sales, profitability and market share objectives.
Plan & execute promotional & incentive plans and maximize return on investments.
Identify growth opportunities & issues through category, pricing and customer analysis.
Develop new channel (B2B) to grow business.

Distributor & Execution Management

Develop and manage relationship with distributor and their sub-distributors & key customers.
Align distributor with customer plans and priorities.
Ensure execution excellence, product availability and visibility compliance.
Monitor customer performance and drive corrective actions when required.

Route To Market review an optimization

Manage and optimize the route to market, ensuring effective coverage and operational efficiency.

Sales force training & coaching

Track & review sales force’s efficiency and have action plan for improvement.
Coach, train, and supervise sales staff to ensure compliance with company standards and achievement of sales objectives.

Planning & Collaboration

Provide accurate forecasts and business updates.
Work closely with Marketing, Supply Chain, Finance and Customer Service teams.

Key Performance Indicators / Key Figures

Business Performance

Net Sales Growth vs Budget
Sell-Out Growth
Market Share Growth

Customer Development

JBP Achievement
Distribution Growth (Numerical & Weighted)
New channel growth (B2B)

Execution Excellence

Fundamental KPIs achievement
New Product Launch Success
Sales team’s efficiency improvement
Visibility compliance

Financial Performance

Trade Investment ROI
Forecast Accuracy

Previous / Professional Experience:

Required

Minimum 7 years of FMCG sales – GT Channel experience.
Proven experience managing General Trade, RTM.
Experience working with distributor-led business models.
Demonstrated success in delivering sales growth and profitability targets.

Desired

Experience with B2B channel.
Experience in Cigarettes, Lighters, Shavers is a plus
Exposure to Category Management and Revenue Growth Management initiatives

Education & Additional Requirements:

Education

Bachelor's Degree in Business Administration, Marketing, Economics, Sales or a related discipline.
MBA or postgraduate qualification is an advantage.

Languages

Fluent Vietnamese and English (written and spoken).

Additional Requirements

Based in HCM City, Vietnam.
Willingness to travel regularly across nationwide.
Strong analytical, communication skills.
Proficiency in Microsoft Office applications.
Experience working within multicultural and cross-functional environments.

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BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.