eCommerce Key Account Manager

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

We are seeking a highly motivated and results-driven eCommerce Key Account Manager to join our dynamic team. You will be responsible for cultivating and managing relationships with key eCommerce customers and marketplaces, driving sales growth, and ensuring the overall success of our eCommerce channel in Turkey.

Responsibilities:

Key Account Management

• Develop and maintain strong relationships with key pure eCommerce partners.

• Act as the main point of contact for assigned accounts, addressing their needs and ensuring customer satisfaction.

• Lead Joint Business Planning processes with key partners to align shared growth objectives and yearly targets.

• Negotiate annual terms and commercial agreements, including trade investments and promotional calendars.

• Collaborate with internal teams to align strategies and maximize sales opportunities.

Sales & Revenue Growth

• Drive revenue and market share growth through effective account management and strategic initiatives.

• Analyze sales data, profitability, and market trends to identify opportunities for expansion.

• Implement promotional activities to increase product visibility and conversion across platforms.

• Monitor pricing, availability, and assortment competitiveness on key customer platforms.

Strategic Planning

• Develop and execute strategic plans tailored to the nature of each account.

• Identify market trends, shopper behavior, and competitor insights to inform strategy.

• Work closely with cross-functional teams including finance, marketing, and trade to align business objectives.

Performance Analysis

• Monitor and analyze key performance indicators (KPIs) including traffic, conversion, availability, and digital share of shelf.

• Leverage data from dashboards and reporting tools to recommend and implement performance improvements.

• Evaluate and manage trade investments.

Digital Shelf & Content Management

• Ensure best-in-class content (images, product descriptions, SEO keywords).

• Monitor digital shelf metrics such as ranking, search visibility, and product completeness.

• Coordinate with marketing to execute content updates in line with brand guidelines.

Platform & Tools Expertise

• Demonstrate knowledge of Turkey’s leading eCommerce platforms (e.g., Trendyol, Hepsiburada, Amazon TR).

• Utilize tools like Power BI, Power Query, or platform-specific dashboards (e.g., Vendor Central) to manage performance.

• Contribute to automation and process improvement initiatives within the eCommerce team.

Cross-functional Collaboration & Communication

• Collaborate closely with internal teams including supply chain, finance, marketing, customer service, and demand planning.

• Ensure seamless operations and timely resolution of issues affecting account performance.

• Communicate proactively with eCommerce partners, providing regular updates and insights.

Qualifications:

• Bachelor’s degree in business, Marketing, or a related field (preferred).

• 3–5 years of experience in sales, eCommerce, or key account management (experience with FMCG or digital platforms is a plus).

• Demonstrated eagerness to stay ahead of eCommerce trends, technologies, and platform best practices.

• Strong verbal and written communication skills in English and Turkish.

• High proficiency in Microsoft Office Suite; experience with Power Query, CMS tools, or BI dashboards is an advantage.

• Strong analytical skills with the ability to interpret data and drive commercial decisions.

• Proactive, self-motivated, and able to work both independently and as part of a cross-functional team.

What we offer:

• Hybrid working model with 3 days at the office

• Sales bonus and incentive plan

• Company car

• Private health insurance & life insurance

• Lunch allowance

#LI-Hybrid

#LI-EA1

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.