Manager, E-commerce Key Account

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Date: Aug 18, 2025

Location: London, GB, W6 0NB

Company: BIC

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

 

About the Role: 

We are seeking a dynamic and data-driven eCommerce Key Account Manager (KAM) to drive our digital sales and retail execution across Amazon, Pure Play, Marketplaces (by ensuring a profitable and incremental route to market), and Omnichannel retail accounts (by leading the eComm agenda)) within the local market. You will play a key role in accelerating online growth, optimizing performance, and executing commercial plans in close alignment with regional and local account stakeholders. 

 

Key Responsibilities: 

Account Ownership & Business Development 

  • Manage and grow local eCommerce performance across local marketplaces and manage local responsibility for the Amazon 1P business, and support Omnichannel eRetailers in close collaboration with the KAMs. 

  • Develop and implement tailored commercial strategies and promotional calendars to support account-specific growth targets, including ownership of Promo Budgets, RRPs & Pricing Strategy 

  • Support Amazon account development in partnership with Amazon EU Regional Key Account Managers, who maintain the primary relationship with Amazon central teams. 

Collaborative Account Management 

  • Work closely with EU Regional Amazon KAMs to localize and execute EU-wide strategies, ensuring alignment with local market dynamics and promotional priorities. 

  • Collaborate with omnichannel KAMs (e.g., Tesco, Carrefour, etc…) who hold the primary relationship with the accounts, to jointly drive online performance and digital execution for omnichannel customers. 

  • Ensure consistency and synergy between online and offline strategies in omnichannel environments. 

  • Management of the pure play channel, while exploring new & relevant opportunities. 

Performance & Content Optimization 

  • Analyse account performance across KPIs (sales, traffic, conversion, profitability) and take action to improve results. 

  • Partner with agencies or internal teams for media investment, campaign tracking, and ROI optimization (AMS, DSP, Online Retail Media) 

  • Support Marketing to ensure best in class content is visible on all eComm platforms. 

  • Ownership of identifying and briefing in local content requirements 

Cross-functional Collaboration 

  • Ownership of local customer service communication, ensuring orders are delivered on time and full, supporting to resolve PO issues 

  • Collaborate with marketing, category management, supply chain, finance, and operations to align on strategic priorities and ensure full execution support. 

  • Build and activate local strategies for advertising, promotions, and seasonal campaigns in close partnership with the marketing and category teams, using insights from category data, shopper behaviour, and brand priorities. 

  • Provide feedback to regional KAMs, Category and Marketing teams based on local performance, retailer dynamics, and consumer insights. 

 

Experience & Qualifications

  • Significant, demonstrable experience working with and autonomously managing Amazon 1P business (inc. Vendor Central and Amazon advertising experience) as well as other pure players/marketplaces with in the UK in a standalone capacity with minimal supervision.
  • Significant, demonstrable sales experience working with major accounts on trade marketing/Category management within consumer goods industry (experience working in the commercial channel is essential)
  • Strong negotiation and influencing skills
  • Demonstrable ability to build long term sustainable strategies to maximise growth opportunities
  • Advanced financial awareness is required to monitor sales results and forecast changes based on trends
  • Excellent problem solving and interpersonal skills
  • Good command of MS Excel and PowerPoint
  • Management of time is essential to ensure work is completed within the required time lines
  • Results oriented
  • Ability to understand of core competencies
  • High level analytical and numerical skills  - ability to analyse and derive insight from constantly changing datasets is critical in such a fast-moving channel.
  • Attention to detail
  • Strong verbal & written communication skills
  • Proven organisational skills
  • Ability to work at pace under pressure


BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.