Brand Manager

Mexico City, MX, CP 53390

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Purpose of the role

The Brand Manager is responsible for leading the strategic development and execution of the category growth agenda, driving sustainable business results through strong brand building, consumer understanding, and cross-functional leadership with other areas. This role owns local brand strategy and portfolio performance, ensuring the delivery of profitable growth, market share expansion, and superior consumer experiences across channels and touchpoints.

The role requires balancing long-term brand equity building with short-term commercial priorities growing market share targets aligned with BIC’s strategy priorities, transforming insights into actionable growth opportunities while collaborating closely with sales, trade marketing, innovation, finance, consumer insights, and supply chain teams.

Responsibilities:

Lead the development and execution of annual plan and multi-year brand strategies aligned with business objectives and category priorities.

Own P&L-related brand performance indicators including sales growth, market share, profitability, penetration, and brand health metrics.

Identify and lead growth opportunities through consumer insights, market trends, competitive intelligence, and data analytics.

Lead market information with syndicated data, market share and distribution objectives, making recommendations and sharing predictive information anticipating actions standards.

Drive innovation pipelines including product launches, renovation initiatives, packaging development, and portfolio optimization at a local level.

Increase mental availability, developing integrated marketing campaigns across media, digital, shopper, retail, and experiential touchpoints.

Increase physical availability, partnering closely with Trade Marketing and Sales teams to ensure effective commercialization and execution excellence at point of sale.

Lead agency relationships and external partners to deliver high-quality creative and communication outputs.

Monitor campaign effectiveness and business performance, using data and KPIs to optimize investments and improve ROI.

Manage brand budgets effectively and ensure optimal allocation of resources.

Influence and collaborate cross-functionally with internal stakeholders to align priorities and drive execution.

Mentor and develop junior team members while fostering a culture of innovation, accountability, and continuous improvement.

Requirements:

5-10 years of progressive marketing experience, preferably within FMCG, consumer goods, retail, or related industries.

Proven experience in brand management with responsibility for business growth and portfolio management.

Experience leading integrated marketing initiatives and product innovation projects.

Strong experience working with cross-functional teams in complex organizations.

Demonstrated success managing budgets and delivering measurable business impact.

Advanced English (mandatory).

Knowledge of digital marketing ecosystems, media effectiveness, and shopper marketing principles.

Strong analytical capability with experience leveraging market data and consumer insight (Nielsen, Kantar, Euromonitor, Iscam).

Understanding of financial principles including P&L management and ROI analysis.

Skills

Strategic thinking with strong commercial acumen.

Strong leadership and influencing capabilities.

Excellent communication and storytelling skills.

Data-driven decision-making ability.

Strong project management and prioritization skills.

Ability to work in fast-paced, complex environments.

Entrepreneurial mindset with high ownership and accountability.

Collaborative leadership and team development skills.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.