Brand Marketing Coordinator

Mexico City, MX, CP 53390

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Brand Marketing Coordinator – Stationery

Job Purpose

Lead the execution of brand strategies for the Writing Instruments category in Mexico, serving as the key link between Marketing, Sales, Trade Marketing, and external agencies. This role drives commercial excellence through sales support, brand campaigns, innovation launches, media management, and customer-facing marketing materials to achieve business growth and brand visibility.

Key Responsibilities

Partner with Sales and Key Account teams to create impactful customer presentations, sell-in materials, and category stories.
Develop commercial tools, product sheets, promotional materials, and trade activation toolkits.
Ensure marketing support is delivered on time for key commercial periods and customer initiatives.
Design and deliver product and brand training for sales teams.
Develop training materials, including presentations, FAQs, and sales enablement tools.
Adapt global brand content to local market needs and channels.
Coordinate creative, digital, media, and production agencies to ensure timely, high-quality execution.
Develop agency briefs, manage timelines, and oversee campaign asset delivery.
Support integrated campaigns across digital, retail, e-commerce, influencer, and trade channels.
Review media plans and monitor campaign performance against objectives and budgets.
Analyze results, identify optimization opportunities, and report ROI and key insights.
Manage marketing budget tracking, invoice approvals, and spending allocation.
Lead the marketing execution of product launches and innovation projects.
Coordinate cross-functional teams to ensure successful market introductions.
Monitor competitors, pricing strategies, and category trends to support business decisions.

Qualifications

Bachelor's degree in Marketing, Business Administration, Economics, Engineering, or a related field.
2–3 years of experience in Brand Marketing, Trade Marketing, or Commercial Marketing within FMCG.
Strong presentation and storytelling skills with advanced PowerPoint and Excel proficiency.
Experience with Nielsen, Circana, or similar market intelligence tools.
Familiarity with media planning, digital marketing, budget management, and project coordination.
Advanced English.

#LI-hybrid

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.