Sales Director

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As Sales Director for Mexico, you will lead the commercial strategy for one of BIC’s most critical and dynamic markets, delivering +100M EUR in annual revenue across Modern Trade, Traditional Trade, and evolving high-growth channels. You will drive sustainable growth, execute pricing and RTM strategies, elevate customer partnerships, and lead a high-impact sales organization through transformation, complexity, and continuous change. Your leadership will be essential to strengthen BIC’s competitiveness, improve profitability, and accelerate long-term value creation.

What You’ll Do:

• Lead the full commercial strategy for Mexico, defining growth drivers, pricing architecture, RTM models, and category expansion plans.

• Strengthen senior-level relationships with key customers, influencing joint business planning, trade terms, and strategic negotiations.

• Translate global/regional strategies into actionable execution plans that maximize volume, profitability, and market share.

• Forecast, plan, and manage the country’s sales budget, OPEX, customer P&L, and trade investment model, ensuring ROI discipline.

• Lead, coach, and develop a multi-level sales organization (Sr. Manager, KAMs, KAEs, Field Force), building strong successors and a performance-driven culture.

• Drive cross-functional alignment with Marketing, Finance, Supply Chain, Customer Service, Legal, and Trade Marketing to ensure seamless execution.

• Implement data-driven decision-making, leveraging insights, BI tools, and financial indicators to improve accuracy and efficiency.

• Manage risk, navigate uncertainty, and drive turnaround actions when necessary, ensuring the team operates with agility and resilience.

Projects You’ll Work On:

• Transformation of RTM and portfolio pricing strategies for key channels.

• Optimization of trade spend and customer profitability through improved investment frameworks.

• Development of high-impact commercial capabilities across the sales team (negotiation, analytics, customer planning).

• Execution of strategic initiatives for Modern Channel, including Oxxo, 7-Eleven, Soriana, HEB, City Club, Walmart partner formats.

• Digitalization and performance automation across sales processes, forecasting, and KPI tracking.

What We’re Looking For In You

• +10 years of senior commercial leadership in large, multi-channel consumer goods markets; proven turnaround and change-management experience.

• Strong expertise in Modern Trade and pricing/RTM transformation.

• High EQ with a hands-on leadership style; ability to energize teams, take tough decisions quickly, and stabilize environments through change.

• Proven track record managing P&L, OPEX, customer investments, forecasting, and strategic budgeting.

• Strong influencing skills at senior levels (retailers, distributors, internal stakeholders).

• Experience managing large commercial teams and building successors.

• Strategic thinker with the ability to simplify complexity and align cross-functional groups around clear priorities.

• Preferred: Master’s degree, experience in global FMCG, advanced analytics exposure.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.