Sales Representative - New Business (Stationery Channel - Schools)

Mexico City, MX, CP 53390

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Purpose of the role

To identify, develop, and convert new business opportunities within the Stationery Channel, with a primary focus on schools, educational institutions, and institutional customers. The role is responsible for expanding BIC’s presence in untapped accounts by promoting and selling the Human Expression (Writing Instruments) portfolio, building long-term customer relationships, and achieving incremental sales growth through structured prospecting and execution.

Responsibilities

New Business Development:
Identify and prospect new customers within the educational and institutional segments, including schools, school networks, distributors, and institutional buyers.

Sales Execution:
Present and sell BIC’s Stationery portfolio, ensuring correct product recommendation, pricing, and commercial conditions according to approved guidelines.

Customer Acquisition:
Manage the full sales cycle for new accounts, from lead generation and customer onboarding to first orders and follow-up.

Relationship Building:
Establish strong relationships with decision-makers (school administrators, buyers, procurement teams) to ensure long-term partnerships.

Pipeline Management:
Build and maintain an updated pipeline of new business opportunities, tracking progress and conversion rates.

Market Intelligence:
Gather market and customer insights related to needs, volumes, seasonality, and competitive activity.

Coordination:
Work closely with internal teams (Sales, Marketing, Supply Chain, Finance) to ensure correct setup, availability, and service for new customers

Knowledge, skills and experience

Bachelor’s degree in Business Administration, Marketing, or related fields.

1–3 years of experience in Sales, Business Development, or New Business acquisition, preferably within consumer goods or B2B environments.

Experience selling to schools, institutions, or B2B customers is a strong plus.

Strong prospecting and negotiation skills.

Ability to manage the full sales cycle from lead to conversion.

Results-oriented mindset with strong follow-up and execution discipline.

Good communication and presentation skills.

Basic analytical skills to manage pipeline and sales reporting.
Self-starter, hunter mindset, resilience, and strong time management skills.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.