Associate Manager, Trade Marketing - Uganda

Nairobi, KE

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Role:
The Associate Manager, Trade Marketing – Uganda is responsible for driving trade marketing initiatives across the Uganda cluster, with a strong focus on growing the Lighters and Shavers categories through distribution expansion, channel development, and best-in-class execution. The role adapts regional strategies into locally relevant trade plans, strengthens distributor partnerships, identifies growth opportunities, and collaborates with Sales and Marketing to improve market coverage, brand visibility, and sustainable business growth while building trade marketing capabilities across all BIC categories.

Main Responsibilities / Tasks:

Drive in-store execution excellence by ensuring superior visibility, merchandising standards, planogram compliance, and product availability across priority outlets.
Improve the deployment and execution of Point-of-Sale Materials (POSM) to maximize brand visibility and shopper engagement at retail.
Provide regular market, shopper, and competitor insights to identify opportunities and support commercial and marketing strategies.
Analyze sales, distribution, and trade promotion data to measure effectiveness, monitor KPIs, and recommend corrective actions.
Plan, execute, and evaluate trade promotions in collaboration with the Business Development Manager (BDM) to drive sales and market share growth.
Support the planning and execution of Below-the-Line (BTL) activities, consumer activations, and retail engagement programs.
Champion trade marketing initiatives to accelerate the growth of BIC Pocket Lighters and BIC Shavers through enhanced visibility, promotions, and customer engagement.
Coordinate stationery trade marketing activities to improve distribution, visibility, and promotional execution across key product categories.
Manage the trade marketing budget, ensuring effective resource allocation, cost control, and optimal return on investment.
Monitor and report trade marketing performance against agreed KPIs, providing actionable recommendations for continuous improvement.
Build strong cross-functional partnerships with Sales, Marketing, Supply Chain, Finance, Customer Service, and regional teams.
Act as the primary Trade Marketing contact in Uganda, ensuring alignment between local and regional teams while driving flawless execution of strategic priorities.

Key Performance Indicators

Deliver annual sales growth targets for Uganda.
Increase market share across Stationery, Pocket Lighters, and Shavers categories.
Achieve execution compliance for all planned trade activities.
Drive POSM deployment and visibility compliance across channels.
Deliver planned trade promotions and BTL activities on schedule.
Generate positive ROI on trade marketing investments.
Submit timely and accurate trade performance and market intelligence reports.
Maintain strong stakeholder satisfaction through effective cross-functional collaboration.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 3 years' experience in Trade Marketing, Marketing, or a related commercial role.
Experience in FMCG and a multi-market or distributor

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.