Category Analyst - Lighters

The Category Analyst supports U.S. category development initiatives through data analysis, reporting, and execution tracking. This role provides analytical support for customer meetings, promotional planning, pricing strategy, and new item launches while maintaining key trackers and performance dashboards.

The Analyst plays a critical role in ensuring accurate data, actionable insights, and disciplined execution across customer initiatives.  This role works closely with the Category Development Manager on ensuring data aligns with relevant selling story and customer sell in. The role sits within Commercial Strategy reporting into Director, Business Development in the Lighters category.

What You’ll Do

Customer & Sales Support

• Be the category data expert on customer trends and market performance.
• Prepare analytical materials and data summaries for customer meetings.
• Support team with ad hoc customer analysis requests.
• Assist in the development of customer presentations with supporting data, charts, and relevant story telling.

Promotional & Pricing Analysis

• Conduct promotional effectiveness analysis, including lift, ROI, and post-event performance.
• Perform price analysis to evaluate elasticity, competitive gaps, and margin impact.
• Maintain and update the promotional tracker to monitor planned vs. actual activity.
• Identify risks and opportunities tied to promotional cadence and pricing strategies.

Execution & Tracking

• Track SKU rationalization execution and monitor progress against plans.
• Maintain distribution and void tracking.
• Track key initiatives for sales compliance and progress.

Competitive & Market Monitoring

• Monitor competitor promotional activity and pricing shifts.
• Provide summaries of competitive trends, new item launches, and implications for the business.

Innovation & Launch Support

• Create new item launch forecasts by channel to inform new item projections.
• Maintain new item launch tracking, including distribution, velocity, and performance metrics.
• Support post-launch reporting and performance scorecards.

Data & Reporting

• Analyze syndicated data (e.g., Circana), retailer POS, and internal sales data.
• Publish a monthly category trends recap highlighting channel drivers that explains trends.
• Ad Hoc pulls on shipments relevant to key initiatives and tracking.

What You’ll Need

• Bachelor’s degree in Business, Finance, Economics, Marketing, or related field.
• 2–4 years of experience in CPG analytics, category management, sales analytics, or related field.
• Experience working with syndicated data platforms (e.g., NielsenIQ, Circana).
• Strong Excel skills (pivot tables, lookups, data modeling); PowerPoint proficiency required.
• High attention to detail and strong organizational skills.
• Ability to manage multiple requests in a fast-paced environment.

Core Competencies

• Analytical rigor
• Detail orientation
• Time and priority management
• Data accuracy and discipline
• Proactive problem solving
• Cross-functional collaboration

Key Performance Indicators (KPIs)

• Accuracy and timeliness of reporting and trackers
• Quality and responsiveness of ad hoc analysis
• Promotional and pricing insight effectiveness
• Ability to tell a story with the data
• Data integrity across customer reporting

Compensation & Benefits: The anticipated base salary range for this position is $90,000–$110,000. Actual compensation will be determined based on experience, skills, qualifications, internal equity, and other job-related factors.

This position may also be eligible for an annual bonus. BIC offers a comprehensive benefits package that includes medical, prescription, dental and vision coverage, a 401(k) retirement plan, pension benefits, life and disability insurance, tax-advantaged accounts, voluntary benefits, and well-being resources. Eligibility and benefit offerings may vary based on plan terms and employment status.

"BIC’s NAM headquarters will be located in Norwalk, Connecticut. Scheduled to open in 2027, the new headquarters is designed to foster a collaborative, flexible, and modern work environment while supporting a hybrid work model."  

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BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.