Associate Brand Manager

The Associate Brand Manager is a key contributor to brand growth and execution, supporting delivery of commercial objectives across brands, channels, and customers. This role is designed for high-potential talent with strong analytical capability, business curiosity, and a desire to build a general manager skillset over time. 

The ABM partners closely with Brand Managers and cross-functional teams to translate brand strategy into disciplined execution. Success in this role requires a learning mindset, strong attention to detail, analytical rigor, and the ability to turn data into action. 

What You’ll Do 

Brand & Business Support 

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives. 

• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results. 

• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input. 

Marketing Execution & Activation 

• Support development and execution of integrated marketing and promotional programs across channels. 

•  Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints.Manage specific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability. 

Go-To-Market & Customer Support 

• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits. 

• Support customer-specific programs, ensuring alignment with brand strategy and customer needs. 

• Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate. 

Global Team Collaboration 

•  Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmap priorities.Support local adaptation processes, ensuring global assets and plans are optimized for regional market needs. 

• Coordinate timelines, inputs, and approvals across global and regional stakeholders. 

Analytics & Performance Management 

• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to track performance and identify trends. 

• Organize, analyze, and synthesize data into clear insights and actionable recommendations. 

• Support ROI analysis and post-event evaluation of marketing and promotional investments. 

Operational Excellence 

• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items. 

• Manage timelines and cross-functional communication to ensure on-time, high-quality execution. 

Learning & Development Expectations 

• Demonstrates strong business curiosity and a desire to develop a general manager mindset. 

• Learns to balance speed and rigor, making thoughtful recommendations supported by data. 

• Takes ownership of workstreams and follows through with accountability. 

• Seeks feedback, learns from outcomes, and continuously improves execution quality. 

Qualifications & Experience 

• Bachelor’s degree required; MBA a plus. 

• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles. 

• Strong analytical skills with experience using syndicated data (Circana, Nielsen Scantrack, panel data) preferred. 

• Ability to effectively organize, analyze, and present data with clear takeaways and solutions. 

• Strong communication, collaboration, and presentation skills. 

• Highly organized with strong project management capabilities. 

• Proficiency in Microsoft Office (Excel, PowerPoint, Word).