Brand Manager

The Brand Manager, Flame for Life is a P&L owner and business leader accountable for driving profitable growth, market share expansion, and brand equity across channels. This role requires a general manager mindset—balancing strategy and execution, creativity and analytics, short-term delivery and long-term value creation. 

This leader will build plans that outperform targets, continuously challenge assumptions, and proactively course-correct to beat the plan, not simply deliver against it. Success requires strong cross-functional leadership, comfort operating through ambiguity, a high degree of analytical rigor, and a bias for action. 
 

What You’ll Do 

Business & P&L Ownership 

• Own delivery of annual and multi-year P&L, revenue, profit, and market share targets, with full accountability for performance outcomes. 

• Develop and execute brand growth strategies rooted in consumer insight, customer dynamics, and financial rigor. 

• Continuously track performance versus plan, identify risks and opportunities early, and take decisive action to outperform targets. 

Brand Strategy & Activation 

• Lead development and execution of integrated marketing and promotional plans across channels, ensuring clear ROI, commercial impact, and scalability. 

• Drive disruptive, insight-led creative campaigns across traditional, digital, social, and in-store touchpoints. 

• Shape the short- and long-term innovation pipeline, providing strategic input into new product development, local adaptations, and portfolio optimization. 

Go-To-Market & Customer Partnership 

• Lead go-to-market execution across channels, working hands-on with Sales and Category teams to translate brand strategy into customer-winning programs. 

• Partner directly with customer teams to support presentations, category selling stories, activation strategies, and sell-in materials. 

• Ensure brand strategies are grounded in retailer-specific insights, customer needs, and in-store realities while remaining scalable across customers. 

Global Team Partnership 

• Partner closely with Global Marketing and cross-regional teams to align on brand strategy, existing item roadmaps, and innovation priorities. 

• Lead and influence the local adaptation process, ensuring global strategies are optimized for U.S. market needs, customers, and channels. 

• Act as a strong voice for the region, balancing global alignment with local commercial impact. 

Operational Excellence & Analytics 

• Oversee day-to-day brand operations, including budget ownership, ROI measurement, invoicing, SKU management, and custom item development. 

• Leverage syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to diagnose issues, identify growth opportunities, and inform decision-making. 

• Effectively organize, analyze, and synthesize complex data into clear insights and actionable recommendations for senior leadership and cross-functional teams. 

• Balance speed and rigor—making high-quality decisions with imperfect information when needed. 

Cross-Functional Leadership 

• Lead and influence cross-functional teams (Sales, Finance, Supply Chain, R&D, Global Marketing, Agencies) to align priorities and deliver results. 

• Act as a connector and integrator, ensuring teams move faster, smarter, and with shared accountability. 

• Influence without authority through credibility, clarity, and strong business acumen. 

Leadership Expectations 

• Demonstrates a general manager mindset, thinking holistically about brand performance, P&L, and long-term value creation. 

• Brings a “plan to beat the plan” mentality, continuously raising the bar and challenging the status quo. 

• Operates with ownership, resilience, and decisiveness in ambiguous environments. 

• Models continuous improvement, accountability, and a growth-oriented culture. 

Qualifications & Experience 

• Bachelor’s degree required; MBA strongly preferred. 

• 4–6 years of experience in CPG Brand Management or Marketing, with increasing scope and accountability. 

• Proven experience owning and executing brand strategies with measurable commercial impact. 

• Strong working knowledge of syndicated data (IRI, Nielsen Scantrack, panel data) and demonstrated analytical rigor. 

• Demonstrated ability to manage budgets, evaluate ROI, and connect marketing investment to financial outcomes. 

• Exceptional analytical, strategic, and creative problem-solving skills. 

• Strong executive communication and presentation capabilities. 

• Experience leading agency partners and cross-functional and global teams.