Senior HR Manager

BIC Graphic is a division of the BIC Group specializing in the customization of BIC® products. Based in Tarragona, Spain since 1995, we are recognized for our commitment to innovation and quality, proudly upholding the legacy of the iconic BIC® brand, known worldwide for over 75 years for offering essential, affordable, and high-quality products.

Our diverse portfolio includes BIC®’s iconic writing instruments and lighters, and strategic collaborations with other brands. At BIC Graphic, we live our core values of innovation, customer proximity, and social responsibility—sustainability is not just a goal, but a mindset embedded in everything we do.

As a leader in promotional marketing solutions, we serve clients across Europe, the Middle East, and Africa with a strong focus on delivering creative and sustainable branding solutions that elevate our customers’ brands.

As a Senior HR Manager for BIC Graphic, you are a key strategic partner to the leadership team, driving the people agenda across all functions including Operations, Commercial, Marketing and Corporate.

You oversee all HR activities for BIC Graphic team members based primarily in Tarragona, as well as those distributed across various locations in Europe. You provide direction and support to functional leaders, ensuring alignment of the organization’s structure, talent, and culture with strategic priorities.

Working closely with the European HR Leadership Team, you contribute to the pan-European HR roadmap, participating in cross-border initiatives such as leadership development, succession planning, organizational design, and employee engagement. You ensure operational excellence in all areas of HR, including compliance with local labor legislation, talent acquisition, performance management, training, people development and HSE.

BUSINESS PARTNERING

• Provides guidance/counselling on the most efficient and adequate organization in line with the business goals and the capabilities needed

• Contributes to the Operating Plans, the budget cycles and reviews of each of the countries/functions supported

• Builds strong relationships with works councils and employee representatives, ensuring a climate of social dialogue, trust, and constructive engagement.

• Leads negotiations and consultation processes as required, while ensuring compliance with legal frameworks.

• Ensures full compliance with local labor laws, health & safety regulations, and internal policies.

• Partners with Health, Safety & Security teams to maintain a safe and compliant working environment and proactively address any workforce-related risks.

• Elaborates and drives a people plan (organization, team member development, succession) for his/her perimeter, in synch with the Europe HR roadmap

PEOPLE’S CHAMPION

• Develops a good knowledge of the team members of his/her perimeter and acts as the HR key contact

• Bring support and coaching to managers in their team management: to better deliver performance feedback, build development plans, create team dynamics…

• Contribute to identifying talents within the organization and developmental opportunities

• Drives the people/organization communication agenda throughout the year

CENTER OF EXPERTISE COUNTERPART

Leverage on the COEs HR to deliver the best experience to our candidates and team members and more specifically:

• Engages with Talent Acquisition on each hiring process and provide feedback to the hiring managers

• Manages our compensation /job classification system

• Monitors our benefits offer across countries

• Proactively shares his/her specific expectations for support/project for the Cluster and the functional/COE departments

HR PROCESSES AND COMMUNICATION

• Designs the annual training plan based on the training needs detection and development plans of team members, in alignment with the business orientations

• Runs the Total Rewards agenda with the objective of differentiating performance, recognizing talent, addressing internal and external consistency and be able to attract and retain talent

• Completes the Talent Review and Succession plans

• Deploys Group process of Engagement survey and supporting managers for action plans

• Provides a constant view on headcount and HR costs in liaise with Finance

• Supports the Management Team for underperformance management and disciplinary actions (or termination of contracts)

• Leads the Communication strategy within BGE and externally, promoting BGE’s employer branding. Liaises with the Europe Communications team to ensure internal communication on team members and people initiatives.

DIVERSITY, EQUALITY & INCLUSION (DEI)

• Implements DEI policies and designs actions to promote diversity and inclusion within the company

• Ensures alignment with company´s values and current legislation

• Promotes an inclusive leadership across the organization

EMPLOYEE ENGAGEMENT

• Promotes the participation in the engagement survey and deploys results across the organization

• Creates and fosters action plans to correct biases and improve engagement

• Assesses risks and opportunities regarding results obtained in internal surveys

• Runs employer branding activities: EVP, communication, candidate experience, ambassadors

• Implements wellbeing and recognition activities

Qualifications:

• Relevant studies in HR, law or BA.

• Solid knowledge of social legislation and employee relations, with proven experience in an industrial or factory environment.

• Minimum of 8 years of professional experience as an HR Business Partner or HR Manager in Spain, ideally within industrial or manufacturing environments.

• Fluent in both English and Spanish. Catalan is a must.

• Good interpersonal and influencing skills

• Ability to challenge and have an impact on decisions

• Strong business acumen

• Able to work autonomously

• Very good team player

• A sense of service to internal clients

• Pragmatic, structured and with excellent organizational skills 

There’s never been a better time to join BIC Graphic. As a dynamic division of the BIC Group with a strong vision for the future, we offer exciting opportunities in a collaborative and forward-thinking work environment. At BIC Graphic, we’re passionate about our people—their well-being, growth, and development are at the heart of what we do, and our benefits reflect that commitment.

Join us and be part of a team that’s redefining promotional marketing through innovation and sustainability. Let’s shape the future—together.

BIC Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity, protected Veteran status, age, or any other characteristic protected by law.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.