BIC’s Values in Action
Here at BIC, our commitment to excellence extends beyond our iconic products – it's ingrained in everything we do, beginning with our key values which guide our actions, decisions, and relationships. These values – Teamwork, Ingenuity, Sustainability, Responsibility, Simplicity, and Integrity – form the foundation of our culture, driving us to continually innovate, collaborate, and uphold the highest standards of excellence.
In this article, hear from team members who embody each of our key values – their stories exemplifying the essence of what it means to be a part of Team BIC. Here’s how they’re living out these principles in their day-to-day work:
Teamwork
Bruna Russo, HR Head Brazil and Argentina, Brazil
“To me, embodying BIC's values means integrating them into my daily actions, making them an intrinsic part of who I am rather than just a theoretical concept. This is how I strive to approach my work—with integrity, accountability and a collaborative spirit. As a leader in HR, part of my role is to serve as a model for others, demonstrating these values in action and inspiring my team and colleagues to do the same.”
Sustainability
Page Perkinson, Sr. Brand Manager, Stationery, Shelton, CT
“Being at a big global company means that you can make a big global impact. And with our products omnipresent with consumers every day, we can guide and educate consumers to use our products in a more sustainable way. Be it using a pen, or lighter to the end of its life cycle, recycling our products or choosing a product made with more sustainable materials, are all sustainable practices that can be done if we properly guide our consumers to do so. I’ve also tried to rally teams into feeling like we’re all together in delivering simplicity and joy to consumers which I think brings more purpose to our jobs and the brand.”
Responsibility
Adeyemi Ojo, Manager, Business Development, Nigeria
“Being accountable and fair to all my team members galvanizes open discussion, trust and enables me to promote team spirit. In my role as the country business manager, I have understood that exhibiting and putting to practice all of BIC’s value enhances my productivity and collaboration with my team.”
Simplicity
Jérôme Alfieri, Regional Sales Manager, France
“In stores, the simplest solutions create the greatest gains for BIC and our customers. For me, this means working alongside my team to find daily solutions to develop the visibility of our products. In my role as regional sales manager, I strive to give my team all the tools they need, improve their skills, and motivate them in achieving their objectives!”
Ingenuity
Delphine Dreuillet, Incubator Marketing Lead, France
“Embodying the value of Ingenuity involves consistently demonstrating creativity, resourcefulness, and forward-thinking in my daily work, which is both exciting and challenging! I continuously push the boundaries of conventional thinking, offer diverse perspectives, and experiment. I act with speed and flexibility while adopting an agile attitude to pivot quickly as needed and strive to make the most of our available resources, finding clever ways to overcome obstacles and deliver impactful results.”
Integrity
Dimitar Dyankov, Manager G/L Distribution, Bulgaria
“As a people manager, it’s essential to embody all our values to create and maintain a professional environment where people can bring the best of themselves and contribute to BIC’s mission. The crucial part about integrity – to be open, honest and fair – helps team members feel comfortable bringing up ideas, feel respected, and strive for their best.”
BIC’s key values aren't just words; they're the foundation of how we show up at our organization. When your values align with a company, it's more than just a good fit – it's the beginning of a meaningful and impactful career journey.
Explore opportunities by visiting careers.bic.com.