Culture Add vs. Culture Fit: What We Look for at BIC World
At BIC World, culture isn’t about fitting into a predefined mold. It’s about contributing to something bigger — bringing your unique strengths while aligning around shared values.
As part of our Talent Talks series, we asked members of our Global Talent Acquisition team how they define culture at BIC World — and why we focus on culture add rather than culture fit when hiring.
A Culture Built on Impact and Respect
For our Talent Acquisition team, culture at BIC World is rooted in collaboration, simplicity, and meaningful impact.
“At BIC World, culture is about more than just being a small part of the machine — it’s about making a real impact by bringing simple yet effective ideas to life and working as one team to achieve ambitious goals,” shares Bella Omerova.
That sense of teamwork and mutual respect is echoed across regions. As Desire Oulai describes it,
“At BIC World, culture is the heartbeat. People are at the center, with mutual respect for every background.”
Across our global community, culture shows up in how we collaborate, how we give credit, how we solve problems — and how we support one another along the way.
For Elena Antognoli, culture is also about accountability and entrepreneurial thinking.
“BIC World’s culture is all about ownership and having an entrepreneurial mindset. We work cross-functionally, collaborate openly, and bring together people with different backgrounds to achieve a common goal.”
Across our global community, culture shows up in how we collaborate, how we give credit, how we solve problems — and how we support one another along the way.
Why We Hire for Culture Add
Rather than asking whether someone “fits,” we ask what they will bring.
“Culture add allows each person to bring their authentic strengths,” Bella explains. “It’s not about fitting into one standard approach — it’s about contributing your unique value while staying aligned with company priorities.”
At BIC World, diversity of thought strengthens performance. Different perspectives help us innovate, challenge assumptions, and continue evolving as a global organization.
What We Listen for in Interviews
When evaluating candidates, our Talent Acquisition team looks beyond technical skills.
Bella often asks, “What do you value most in company culture?” She listens for signs of teamwork — shared success, openness to feedback, and collaboration throughout the journey, not just individual wins.
For Desire, simplicity is key. “BIC World is simple — so be simple,” he advises. Strong candidates present themselves as problem solvers and speak transparently about both successes and lessons learned.
Standing Out Authentically
The advice from our Talent Acquisition team is clear: don’t try to mirror what you think we want to hear.
“Strike a balance between researching the company and researching yourself,” Bella recommends. “Identify which values genuinely resonate with you and explain why.”
At BIC World, we’re not looking for identical profiles — we’re looking for people who will strengthen our culture by adding to it.
Ready to bring your perspective and create your everyday impact? Explore opportunities at BIC World and discover where you can add your voice.
