Marketing Intern
Abidjan, CI
For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.
Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It's a colorful world - make your mark by joining the BIC team today.
JOB DESCRIPTION
Are you ready to help us shape the future of BIC? As a Marketing Executive Intern, you will play a key role in driving some of our marketing initiatives, ensuring successful brand campaigns, and driving innovation.
You will work closely with cross-functional teams to bring creative ideas to life, executing digital strategies, and contribute to the brand’s growth.
This is an exciting opportunity to gain hands-on experience in a fast-paced, global environment while making a real impact on BIC’s marketing strategy.
At BIC, we aim to bring joy & simplicity to everyday life – and we need you to help share that story.
What You’ll Do
- Support the launch of the Shaver and Lighter brands campaign by assisting in campaign planning, execution, and performance tracking.
- Coordinate and execute the digital strategy, including social media content, digital activations, and online brand presence.
- Execute the launch of Shaver new products’ innovations collaborating with internal teams to ensure successful go-to-market execution.
- Consolidate and track the marketing budget spending, ensuring accurate reporting to help brand managers take timely decisions and right budget reallocation when needed.
- Conduct quantitative market research and analysis to provide insights that drive strategic decision-making.
- Support in the development of marketing materials, including presentations, sales toolkits, Catalogue, selling story and promotional assets
Projects You’ll Work On:
- Coordinate the launch on BIC new Shavers in Ivory Coast
- Execution of Instore Back to School Activation
- Execute Digital activation campaign
- Monitor marketing spends and reporting
- Conduct qualitative consumer immersion across the country
QUALIFICATIONS
- Master’s degree in communication, marketing or Statistic.
- Strong organizational skills and attention to detail, with the ability to do deep focus work.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Creativity and analytical thinking to drive innovative marketing solutions.
- A proactive and motivated and positive attitude, eager to learn and contribute to a dynamic marketing team.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word);
- Experience with marketing tools (Google Analytics, social media platforms, or Adobe Creative Suite) is a plus;
- Fluent in English is a plus;
Join us in shaping the future of BIC’s brands while gaining valuable hands-on marketing experience!
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.