Associate Manager, Lighter & Shaver brand - North Africa

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

JOB DESCRIPTION

You will have the opportunity to contribute to shaping the marketing landscape for our Lighter & Shaver categories in North Africa : Morocco, Algeria and Tunisia, driving revenue growth and making a lasting impact. Join us to be part of a dynamic team, passionate about delivering exceptional products and campaigns to our customers.

What You’ll Do:

• Leverage your deep understanding of the category and the markets to contribute in building brand strategies that drive business growth and maximize market impact.
• Develop and executes all ATL and BTL activities in North Africa to meet BIC’s Lighter & Shaver objectives, within approved annual budget and in in close collaboration with BIC extended teams.
• Monitor Lighter & Shaver sales volumes, market share, trends and competitive intelligence.
• Identify key issues and opportunities to increase market share and creatively help in growing the business.
• Be the owner of the brand and support internal and external teams in building category expertise

Projects You’ll Work On:

• Drive brand turnover, volume and value Market shares, while delivering on the category profitability.
• Help build concept-based marketing campaigns, that deliver on both functional and emotional aspects, meaningfully connecting with our core targets.
• Drive the portfolio premiumization through value-added product launches, range monitoring

QUALIFICATIONS

What We’re Looking For In You:

• You have a Bachelors’ degree in Marketing, Communication, Engineering or related fields.
• You have a minimum of 3 to 5 years relevant experience in Brand management / Consumer insights preferably in a FMCG environment
• You have a proven track record of successfully executing marketing strategies and delivering measurable results.
• You have strong analytical skills and the ability to interpret data to make informed business decisions.
• You are described as a good communicator and presenter who can effectively collaborate with internal and external stakeholders.
• You are self-motivated, proactive, and able to work independently in a fast-paced, dynamic environment.
• Arabic, French and English fluency are mandatory
• Creativity, Empathy & inner passion about brands and consumers are a real plus.

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.