Global Category Marketing, Manager

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

We strive to provide a comprehensive benefits package that supports the well-being and professional growth of our team members. As a member of Team BIC, you’ll have access to a range of benefits designed to enhance your physical, emotional and financial wellness.  In many of our locations, we offer team members:  

• Competitive compensation and recognition  
• Hybrid work environment and flexible approach to work  
• Retirement and financial savings options  
• Well-being and mental health support 
• Parental leave  
• Physical well-being initiatives and health insurance plans  
• Professional development opportunities 
• Volunteer opportunities  

Job Description  

As Global Category Marketing Manager, you support the Senior Global Category Marketing Manager in the delivery of Global multi-year growth strategies for the Blade Excellence category with ownership of a key segment within the portfolio. This role is responsible for leading Global innovation, portfolio management, executing brand growth strategies, and managing the day-to-day operations of the business including innovation gate process, brand content, business analysis, budgeting, and key brand initiatives. 

Main Responsibilities: 

• Supports the development of successful strategic business plans to deliver against annual brand targets. 

• Global Innovation Leader: leading cross-functional teams to deliver multi-year disruptive innovation, including identifying consumer insights, coordinating and analyzing market trends and research, partnering with R&D to identify and develop partnerships and technologies, developing packaging and Commercial launch materials. 

• Global Portfolio Management: support the execution of the global portfolio strategy based on consumers’ needs and occasions in alignment with the Brand’s Equity strategy. Define priority Need Spaces and Growth opportunities. Contribute to portfolio simplification efforts and support the regional teams in aligning their portfolio to the global strategy. 

• Partners with the Global Brand Development team in the development and global roll out of creative communication and partnership campaigns. 

• Manage packaging design and artwork development, collaborating with cross-functional teams to ensure quality, brand consistency, and the creation of breakthrough, innovative designs that stand out in the market. 

• Manages agency deliverables including content creation, internal approval routing, and global roll out. 

• Supports the Regional Commercial teams go-to-market strategy and execution of aligned innovation launches on the core business and new items. 

• Champions the day-to-day operational functions of the global brand, including innovation gate process management, budget management, invoicing. 

• Ensure execution of global marketing strategic plan for owned portfolio segment/markets, partnering with Commercial Teams, R&D, Supply Chain, Finance, etc. This plan should align with and support the Global BE Category Strategy and Growth Initiatives. 

• Monitor the global marketplace for new product innovations, competitive intelligence and key trends (consumer, lifestyle, social, societal insights, macro market trend, emerging technologies…) to identify and develop white space and business opportunities  

Qualifications 

• Bachelor's degree in Business Marketing, Business Administration, or related field 

• 5+ years of Marketing experience with a minimum of 3 years of experience in CPG Innovation. An experience in global launches is a plus 

• Proven new product launches track record - driving an innovation process from Ideation, conceptualization through to product proof-of-concepts and consumer validation 

• Solid understanding and experience of both Qualitative / Quantitative consumer research with proven analytical skills with the ability to interpret data and translate consumer insights and learnings, market trends into actionable recommendations for new innovation initiatives to feed brand growth 

• Strong consumer-focused orientation and problem-solving skills. Ability to think and sell conceptually  

• Ability to flex between strategic, analytical, and creative thinking, with an open and entrepreneurial mindset  

• Highly motivated, dedicated, self-starter with ability to work independently  

• Good understanding of the different technical disciplines involved in innovation (R&D, Manufacturing, Legal/Regulatory/IP, Design, Insights…) which requires good connecting skills  

• Solid organizational and project management skills. Ability to work with cross-functional teams and cross-cultural environment, manage and prioritize multiple projects, deadlines and priorities 

• Strong financial acumen  

• Flexibility and resilience in a fast-moving environment 

• Fluent English 

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means