Area Sales Manager- Douala


For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.


As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.


Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.


It's a colorful world - make your mark by joining the BIC team today.



A. Job Summary

• Responsible for the management of the Distributor Sales Rep in the assigned territories to achieve overall sales objectives as well as numeric distribution of key products in the sales universe.

B. Main Responsibilities / Tasks

o Grow sales and deliver objective of assigned Distributors.
o Deliver GP Value by ensuring a better product portfolio mix sales
o Initiate promotion that delivers a better GP Value
o Manage the distributor sales reps to develop sales areas
o Sales accompaniment and weekly meetings with the DSRs for individual performance review.
o Design route/journey plan per Distributor Sales Rep for sales area coverage optimization.
o Generate sales and ensure compliance with the route plan by Distributors Sales Rep
o Regularly review with the Wholesalers their performance in line with agreed target.
o Conduct a fully detailed wholesalers mapping to optimize their channel contribution.
o Develop New Sales opportunities within designated Areas.
o Proper liaison between wholesalers with the distributor under the leadership of the regional sales manager.
o Manage and monitor wholesales and shops promotion.
o Manage the relevant documentation for delivery to customers and follow up subsequent payment.
o Submit a monthly competitor price matrix vs BIC Products
o Monitor all relevant marketing activities in the area – sales activation, new product launch, visibility campaign, trial, sales promotion, competitors price reduction and any other.

C. Key Performance Indicators / Key Figures

• Grow sales of all categories
• Achieve sales targets per category and product
• Achieve Coverage and numeric distribution in the assigned sales Universe
• Wholesaler mapping in the assigned territory
• Draw journey plan per DSR to ensure optimization

D. Candidate Profile: Qualifications / Technical Skills
R= Required D = Desired

Simple Criteria
 R - Relevant experience in sales and Key Distribution management
 R - Perfect knowledge of Microsoft operating system especially Power-Point & Excel

Complex Criteria
Professional skills:
 R - Business and results oriented with proven negotiation skills
 R - Able to identify new sales opportunities (new customers, new segments)
 R - Understand needs of customers and provide solution lead
 R - Hard working, rigorous, well organized and able to work autonomously
 R - Ability to complete assigned task within a short period of time
 D - Analytic, accurate and quick interpretation of figures

Personal skills:

 R - A self-starter, working under their own initiative... and a completer/finisher
 R - Ability to analyze and provide clear recommendations
 R - Good communication skills (writing & verbal)
 R - Build strong relationships with both key external and internal customers
 R - Energy and passion for achievement of own commitments and delivering company objectives
 D - Able to influence and persuade others to take a specific course of action

Previous / Professional Experience

• Relevant experience in sales and key distributors and wholesalers’ management (FMCG Industry).
• Neighborhood shops to shops sales with good understanding of traditional retailers’ psychology.

Additional Information

• Experience 4yrs + Sales Experience.
• BTS or a Degree in any business-related field
• Proficient in the use of French
• Good knowledge of English
• Valid driving license




BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.


BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.