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Trade Marketing Manager DACH

Marketing and Product Mgmt

Eschborn, DE Frankfurt, DE

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

We strive to provide a comprehensive benefits package that supports the well-being and professional growth of our team members. As a member of Team BIC, you’ll have access to a range of benefits designed to enhance your physical, emotional and financial wellness. 

In many of our locations, we offer team members:  

  • Competitive compensation and recognition  
  • Hybrid work environment and flexible approach to work  
  • Retirement and financial savings options  
  • Well-being and mental health support 
  • Parental leave  
  • Physical well-being initiatives and health insurance plans  
  • Professional development opportunities 
  • Volunteer opportunities  

MAIN RESPONSIBILITIES / TASKS

 

Translate European marketing guidelines and DACH Group strategies into actions to drive B2B Stationery business in Germany and Austria.

  • Develop and execute locally relevant promotional plans at B2B and Omni-channel in line with DACH priorities;
  • Ensure on-time excellent implementation of marketing and trade marketing campaigns and yearly promo plans;
  • Proactively conduct content optimization, coordinate content development and adaptation with EU central team and with local agencies;
  • Present the action plans to the local sales team: train, motivate and challenge them to achieve the targeted result, develop their product knowledge;
  • Coordinate consumer support and PR activities, such as PR, Sampling, charity activities etc.
  • Conduct regular customer visits to keep close contact with the market and remain aware of market/competitor/customer movements.

 

Analyze market data, panels and sales figures and communicate on local market position, price positioning, competitors, strengths, weaknesses and market opportunities to the European HQ, the local management and the sales team;

•          identify local opportunities and come up with recommendations based on analysis of market data and field research;

•          Sustain the profitability of the category through P&L analyses.

 

Manage product portfolio:

  • Work with product assortment, pricing and product P&L;
  • Prepare new product launches;
    • Ensure accurate management of the product life cycles in the Web Item Database;
    • Participate in monthly demand and business planning meetings;
    • Monitor and coordinate stock and availability of priority SKU’s, promotional SKU's, displays and POS/POP material.

 

Budgeting: support Marketing Manager in managing the Marketing budget.

 

 

QUALIFICATIONS 

  • Team player spirit;
  • Driven for results;
  • Good analytical skills;
  • Higher education, university degree;
  • Minimum 2 years’ experience in a marketing role (trade marketing, category management...)
  • Experience in CPG/ FMCG industry is a valuable plus
  • Good knowledge of market and customers
  • German: native speaker, English: fluent

 

Role based out of Eschborn (near Frankfurt), Germany with flexible remote-work policy. 

 

#LI-Hybrid

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

 

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means

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