For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

We strive to provide a comprehensive benefits package that supports the well-being and professional growth of our team members. As a member of Team BIC, you’ll have access to a range of benefits designed to enhance your physical, emotional and financial wellness.  In many of our locations, we offer team members:  

• Competitive compensation and recognition  
• Hybrid work environment and flexible approach to work  
• Retirement and financial savings options  
• Well-being and mental health support 
• Parental leave  
• Physical well-being initiatives and health insurance plans  
• Professional development opportunities 
• Volunteer opportunities  

1) JOB OBJECTIVES: This role plays a key role in the following:

• Own Integrated Marketing Plan (IMP): Put in place a yearly activity & promotional plan for Marketing/Trade Marketing initiatives to improve consumer & sales fundamentals in the managed Asian markets.
• In-store Excellence: Track in-store fundamentals with different partners, especially Distributors
• In-store Promotions:  Trade Marketing has responsibility of designing and implementing tailored trade promotions & consumer promotions for key customers based on shopper profiling (i.e.: Loyalty programs execution, follow-up and post-analysis) in coordination with local Regional Sales Managers and Distributors
• Category Management: Develop manage and grow the category in General Trade & Modern Mass Market channel of Asian countries, in coordination with the local Regional Sales Managers.

·         Digital & eCom: Evaluate, monitor and build an ecosystem for eCom business and help grow BIC’s digital presence.

2)    MAIN RESPONSIBILITIES / TASKS

• Develop, and implement Annual Trade Marketing Plans to build and grow BIC Lighters & Shaver categories in the respective countries, maximizing growth and profit and ensuring achievement of Trade Marketing Objectives.
• Manage the implementation of the trade marketing activities for BIC Lighter & Shaver via Initiative Master Plans, which implies
• Cross functional interactions, working closely with Line manager, Regional Business Development Managers and Distributors to achieve the targets and manage budgets
• Acting as a liaison between BIC and local stakeholders (partners, suppliers, distributors, Key Accounts, Wholesalers... etc.) to ensure proper implementation of the plans.
• Directing and making the needed follow-ups with external agencies in the creation and execution of the customer, consumer & shopper initiatives
• Develop and Analyse reports and demonstrate an understanding of the markets, categories, competitors, and customers in the managed South Asia markets.
• Local category & customer opportunities - Along with the Line Manager, identify key issues, trends, and opportunities to increase sales and help in growing South Asia business.
• Monitor and recommend trade marketing budgets for managed countries to grow Lighter & Shaver.
• Evaluate customer research, market conditions, Internal data, competitor data and execute plans accordingly.
• Implement Revenue growth management approach in the respective countries to target –
• Sharper portfolio strategy – By segments which products to grow and which segments to target
• Better product assortment mix - Maximize sales and profitability per SKU, discontinue lagging SKUs and introduce high impact SKU
• Pricing actions – Grow value ahead of volume while managing competitive pricing.
• Promotional effectiveness – Make sure the promotions have a positive ROI and are generating the desired impact for the Company & Customers.
• Supports Line Manager by:
• Appraising Trade Marketing initiatives by communicating via Flash reports, The Point Communications, VivaEngage, Newsletters, etc.
• Training BIC / Distributors teams when needed

3)    Key Performance Indicators / Key Figures

• Sales Growth vs. BUD for SEA (Thailand, Vietnam, Cambodia, Myanmar & Laos)
• Numeric & Weighted Distribution & markets share gains as per Integrated Marketing Plan
• Must Sell Lines tracking per channel & Point of sale Visibility implementation
• Results and ROI of key Lighter & Shaver trade marketing initiatives (design, implementation, performance and evaluation)
• Meeting deadlines/Respecting timelines of Lighter & Shaver Trade Marketing Plans & execution.
• Promotional execution based on POS, right SKUs, right locations, and uplift
• MMM Share of Shelf / leaflets insertions
• Scheduled market visits across all channels
• Respect of the trade marketing budget
• Interactions with Line Manager, Marketing team, Regional Sales Managers and distributor teams.

Qualifications Criteria:

R= Required, D = Desired

R- At least 8+ years of Sales, Trade Marketing, Marketing experience in a Consumer Goods company

R- Marketing, Sales or Engineering degree / diploma or equivalent

R- Speaks fluent English  

R- Proficient in the use of MS Office including intermediate/advanced Word, Excel, and PowerPoint

R- Exposure to external agencies (merchandising, animation, print and POSM agencies / suppliers)

D- Working previously within a South Asian scope is a significant plus

D- An experience / internship in sales’ or key account management is valuable

Personal skills:

R- Engages Others

D- Displays Strategic Agility: Strategic thinker

R- Drive for Results

R- Champions MPD: Attention to detail and accuracy

R- Respect others and manage diversity in terms of cultural differences, management styles…

R- Acts with Courage

D- Develops Self and Others: Organization and direct reports’ development

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BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means