Brand Manager (Product), Lighters & Shavers

Marketing and Product Mgmt

Istanbul, TR

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.


As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.


Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.


It's a colorful world - make your mark by joining the BIC team today.



As a Brand Manager / Product Manager Lighters & Shavers you will be part of the Turkish Marketing team, reporting to the Senior Product Manager. Your main mission will be to support the development and implementation of the Turkish marketing strategy for the Lighters & Shavers categories, while also assisting with the Turkey Exports operations.

Main Responsibilities: 
• Support the planning and implementation of the lighters & shavers’ strategy, ATL & BTL activations as shaped in the EU strategy and local long-term vision
• Use ACNielsen data to monitor the brand performance, support during business reviews and marketing plans preparation and create ad hoc analysis to evaluate trends, opportunities or threats for the category
• Coordinate and develop POP, instore and digital materials and activations following the brand’s strategy and needs. Collaborate and support sales and e-commerce teams for ad hoc materials and requests.
• Prepare and coordinate new product launches, marketing initiatives and support sales in effectively presenting them to their customers.
• Cooperate closely with KAMs and e-commerce teams to gather information and prepare reports on competition intelligence, pricing, internal sales data, KAMs promo plan follow up.
• Key contributor in sales forecasting in co-operation with demand planners and sales teams being liable for accuracy of the lighters and shavers’ categories.
• Responsible for budget setting, control, and reporting while ensuring efficient spending across national/trade activities.
• Prepare and be responsible for training the teams on the brand initiatives, priorities and yearly goals based on marketing strategy.


• University Degree on Business, Marketing or Economics
• 2-4 years of experience in a Marketing Related Positions, preferably in FMCG company
• Excellent level of English language, both spoken and written
• Solid MS Office skills – PowerPoint, Excel, Word
• Strong interpersonal, communication and presentation skills

• Knowledge of Nielsen database will be a plus




BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.


BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means