Senior Brand Manager / Product Manager Human Expression

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

Overview:
As a Senior Brand Manager / Product Manager Human Expression, you will be part of the Marketing team of BIC Türkiye, reporting to the Marketing Manager. You will be contributing to the growth of the BIC stationery business unit in Türkiye, while also assisting with the Exports operations.

Main responsabilities: 
- Contribute to local marketing strategy development and the marketing operational plan in the stationery category
- Manage product portfolio based on market and sales analysis in collaboration with the sales team
- Leading communication projects (ATL & BTL) across all consumer touchpoints with a strong focus on key opinion leaders’ communication
- Coordinate creative, media planning, social media and packaging agencies
- Lead digital marketing projects: online advertising (Meta & YouTube ads), social media communication like Instagram account management (bicrenklerindunyasi) and influencer projects
- Organize workshops and conferences for key opinion leaders (teachers) and trade shows for the retail channel
- Development of the marketing communication materials (price lists, product brochures, catalogues, promotional materials) in line with global guidelines
- Manage in-store activation projects: In-store branding, consumer activities, POP materials
- Product training for the staff (internal staff and merchandising teams) where required
- Update the brand website (bickids.com/tr) in collaboration with the global marketing and also the microsite on project basis temporarily
- Support the e-commerce team for a better online visibility and content
- Manage and follow-up the marketing budget

Qualifications: 
- University degree
- Extensive work experience in the field of marketing
- Marketing experience in FMCG / a sector targeting children and parents is a plus
- Experience in an international environment is a plus
- Project management experience
- Fluent in English
- Excellent analytical and communication skills
- Good knowledge in MS Office applications, especially PowerPoint and Excel
- Hands on approach and flexible mindset

What we offer:

• Hybrid working schedule with 3 days onsite per week
• Private medical plan
• Transport allowance
• Ticket restaurants
• Performance related incentives and annual reviews

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#LI-EA1

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means