For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

As a Senior Product / Brand Manager Shavers & Lighters you will be part of the Turkish Marketing team, reporting to the Marketing Manager. Your main mission will be to support the growth and development of the Turkish marketing strategy for the Shavers & Lighters categories, while also assisting with the Turkey Exports operations.

What You'll Do:

• Contribute to the local marketing strategy development and marketing operational plan in the shaver and lighter categories, in line with the EU strategy and local commercial targets
• Analyze Nielsen data to monitor the market trends and brand performance in shavers’ market regularly so that opportunities and improvement areas are defined, and actions are taken accordingly
• Manage product portfolio based on market and sales analysis, define the products suitable for the export markets and prepare business cases of new product innovations for the local market
• Coordinate the pricing process with Sales and Finance, by tracking the benchmarks and profitability 
• Lead communication projects across all consumer touchpoints (mainly TV, digital and in-store) for hero products and launches
• Coordinate external partners like creative, media planning, display and event agencies
• Conduct TV and digital marketing campaigns covering different channels with the support of the media purchasing agency and evaluate their effectiveness
• Partner with national key account customers and NKA team for retail media projects
• Lead influencer collaborations to improve awareness and generate consideration on defined products
• Development of marketing communication materials (product presentations, catalogues/brochures, banner adaptations, promotional materials) in line with global guidelines
• Manage in-store activation projects (in-store branding, POP materials and consumer activities) in collaboration with the sales team
• Product training for the staff (internal staff and merchandising teams) where required, training the teams on brand initiatives and priorities
• Support the e-commerce team and key account management to improve online visibility and content on pure player and omnichannel markets
• Cooperate closely with channel managers to gather information and prepare reports on competition intelligence
• Manage and follow-up the marketing budget for shavers and lighters categories
• Contribute to the sales forecast in co-operation with the demand planner and sales team

What You'll Bring To BIC:

• University Degree
• Extensive work experience in marketing related positions, preferably in FMCG/CPG industry
• Excellent level of English language, both spoken and written
• Experience in project management and budget management
• Solid MS Office skills – PowerPoint, Excel, Word, Outlook
• Strong interpersonal, communication and presentation skills
• Excellent analytical and organizational skills
• Knowledge of Nielsen database will be a plus
• Experience in an international environment is a plus

What we offer:

• Hybrid working schedule (3 days at the office and 2 at home)
• Performance related incentives and annual reviews
• Lunch allowance
• Private medical plan
• On-the-job learning opportunities

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BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.