Junior Product Manager Lighters & Shavers - UK & Ireland

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

We strive to provide a comprehensive benefits package that supports the well-being and professional growth of our team members. As a member of Team BIC, you’ll have access to a range of benefits designed to enhance your physical, emotional and financial wellness.  In many of our locations, we offer team members:  

• Competitive compensation and recognition  
• Hybrid work environment and flexible approach to work  
• Retirement and financial savings options  
• Well-being and mental health support 
• Physical well-being initiatives and health insurance plans  
• Professional development opportunities 
• Volunteer opportunities  

Overview

You’ll join the UK & Ireland Marketing team reporting to the Senior Product Manager – Flame for Life & Blade Excellence.

You will be primarily responsible for championing & supporting the long-term growth of BIC in the Flame for Life (Lighters) & Blade Excellence (Shavers) categories in order to deliver yearly volume & value targets. You will contribute to strategic elements such as assortment, go-to-market planning & NPD forecasting, as well as the development of trade & consumer marketing elements, including sell-in materials, trade presentations, POS, and campaign assets. The Flame for Life side of the role has a strong focus on trade-marketing, with the core driver of growth in lighters being distribution & visibility in-store. 

What You’ll Do

• Support the Senior Product Manager – Flame for Life & Blade Excellence with the development of the long-term strategies for both categories across both the UK & Irish markets.

• Support on day-to-day brand management tasks associated with development, implementation, and management of the activation plans for the Flame for Life & Blade Excellence portfolios. For example, development of in-store promotional plans, pricing recommendations, range prioritisation, consumer activation (e.g. advertising, PR, experiential), key sales materials (e.g. POS, trade presenters, catalogues), NPD launch plans, commercial/financial scenario planning & tracking, and development of annual marketing plans.

• Market analysis to ensure a close understanding of market data & insight across both categories using available data (e.g. IRI monthly reports, Kantar quarterly reports, KAM & marketing reports etc.)

• Collaboration with KAMs and category management to understand market and customer dynamics, identifying new opportunities to drive growth and sharing actionable insights in relevant meetings.

• Support, motivate and partner with the local sales teams and customers to deliver plans & results, including the development & delivery of trade presentations and conducting regular store visits.

• Development, execution, and management of marketing communication campaigns, including agency briefings, internal media plan approvals with Digtial COE, and ongoing performance analysis, identifying opportunities for campaign optimisation.

• Liaison with EU Marketing & Global teams on Flame for Life & Blade Excellence including attendance at regular meetings, sharing of local data and context to aid decision making, and provision of information for upcoming innovation launches.

• Preparation, implementation, and monitoring of brand support budget, ensuring planned spend is within budget.

• P&L management including P&L analysis for NPD, close tracking of P&L by SKU and channel, working closely with sales team to address gaps & identify opportunities.

• Development of the UK BIC lighter business, working closely with UK KAM’s to identify and evaluate opportunities for distribution growth.

• Development of in-store and online shaver activations (e.g. retail media and promotions) to drive conversion and encourage loyalty.

• Support the annual Flame for Life & Blade Excellence budget & forecast process (at key points in the year).

• Coordinate with demand planning and supply chain to ensure timely availability of NPD, lighter décor ranges and newly created local codes

• Manage the local SKU/code creation process for new products where required, working with central teams to ensure timely development and production (e.g. local lighter decors).

• Presentations where required including in Leadership team meetings, customer trade presentations, town-hall meetings, sales meetings, conventions and other ad hoc meetings as required

• Ad hoc trips to Ireland and Europe may be required to fulfil the job responsibilities

What you'll need:

• Higher Education (in Marketing or Business discipline preferred but not required)

• At least 2-3 years relevant experience (e.g. Marketing / Sales / Category / Trade Marketing)

• High level fluency of English required 

• Ability to use MS Office applications (Excel, Powerpoint and Word)

• Understanding of UK and IRE retail environments

What we offer:

• Flexible hybrid working schedule 

• Diverse and inclusive work environment

• Private medical plan and retirement options

• Lunch allowance

• Commuting allowance

• Performance related incentives and annual reviews

• Well-being initiatives and continuative learning opportunities 

#LI-Hybrid

#LI-EA1

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means