Brand Manager

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

Job Description

As Brand Manager, you will be responsible for successfully develop and implement Marketing activities (6Ps: Product - Portfolio in line with consumer needs, Price - evaluation and definition of pricing strategy to maximize consumer preference and profitability, Place - ensure presence in distribution channels adhoc to the consumer, Promotion - communication efforts (on/off) to the consumer to increase brand awareness and preference, Packaging - key element to highlight benefits and superiority at the point of sale (moment when the purchase decision is made) and Proposition - brand positioning and differentiation vs. competition) focused on consumers in Mexico and Ecuador looking for growth opportunities in terms of sales (Sell In | sell out), market share and profitability (Gross Profit), increasing brand awareness, trend analysis for the Shavers category.

What You’ll Do:

• Consumer focus: Understand and analyze consumer behavior, market trends and competition and translate it into communication plans, commercial or promotional actions to ensure consumer preference. 

• Responsible for adapting the global strategy to the category plan, ensuring local relevance in Mexico and Ecuador, to grow market share and aligned to profitability and ROI KPIs.  

• Interaction with global teams to implement strategy, share results, ideas, projects, etc. 

• Lead media and communication plan with off/on agencies in line with brand objectives (brand awareness | brand preference) Ownership of holistic communication plan, from strategy development to implementation. 

• Work closely with Trademarketing and Sales teams to translate the category strategy into relevant, attractive and implementable commercial plans in the different distribution channels: TT, MT, Convenience, Pharmacy, e-Commerce. 

• Digital Expert, knowledge, development, implementation and optimization of the brand's digital strategy not only in RRSS but in the whole digital environment. 

• Analysis and interpretation of market information (Nielsen and other sources) to identify portfolio, pricing and distribution opportunities, translating them into strategies and growth plans. 

• Lead new product launches from opportunity assessment, target definition and through to KPIs (Sell In, Sell Out, SOM) evaluation.

• P&L Responsibility: Follow up on billing and understanding of category and key product profitability (propose corrective actions if necessary), as well as management and control of the annual budget allocated. 

• Preparation of presentations for internal and external customers.

Projects You’ll Work On:

• Adapt and implement Marketing activities for the category, aligned to strategies and objectives of the Annual Plan. 

• Definition and validation of portfolio and priorities by channel, in conjunction with CatMan, Trademarketing and Sales teams. 

• Artwork approval to ensure alignment to brand identity: POP material, BIC social networks and clients, invitations, etc. 

• Selection of external suppliers, physical product output vouchers.

• Holistic understanding of the business, both internally (OIS, profitability, portfolio and priorities) and externally (consumer, needs, expectations, customers, main sales channels, competition, price positioning, etc.).                                              

• Work closely with, negotiate and influence the Trademarketing and Sales teams to ensure proper implementation and adaptation of strategies for different channels and customers 

• Continuous analysis of the market to identify opportunities in the marketing mix (product, price, distribution, promotion).

Qualifications:

• University degree in Marketing, Industrial Engineering or related field. 

• 5-7 years in brand or FMCG management in transnational companies.

• Advanced business English. 

• Results oriented, data and numbers management, analytical skills, understanding and analysis of P&L, excellent communication skills, knowledge of Digital Marketing, teamwork, negotiation skills. 

• Management of Retail Index, ISCAN, KANTAR and Nielsen databases.

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.