Brand Marketing Coordinator

7729

Marketing and Product Mgmt

Mexico City, MX, CP 53390

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

Job Description

As a Brand Coordinator, you'll be resposible for coordinate the implementation of brand strategies within the writing instruments category in Mexico, ensuring effective execution of campaigns, product launches, and marketing activities that contribute to brand visibility, market share growth, and achievement of business objectives

What You’ll Do:

Execute brand plans and marketing activations aligned with the global strategy.
Coordinate campaigns with external agencies (media, digital, influencer marketing, etc.).
Support product launches ensuring portfolio alignment and timely delivery.
Analyze market data (Nielsen, Retail Index) to identify trends, opportunities, and risks.
Manage the assigned marketing operations budget ensuring efficient use of resources.
Coordinate promotional materials, packaging, and POS with Trade Marketing and Sales.
Monitor campaign KPIs and generate performance reports for decision-making.
Support the execution of e-commerce and digital marketing initiatives.

Projects You’ll Work On:

Ensure effective execution of campaigns under tight timelines and with multiple vendors.
Adapt global initiatives to local market needs.
Guarantee availability of materials and promotions at key points of sale.

What We’re Looking For In You:

Bachelor’s degree in Marketing, Industrial Engineering, Communications, or related field.
Minimum 2 years in Brand Coordination, Brand Assistant, or marketing related in FMCG companies.
Basic knowledge of financial statements and budget management.
Familiarity with tools like Nielsen, Advisor, Retail Index.
Experience executing multi-channel campaigns.
Understanding of e-commerce and digital activations.
Intermediate to advanced English.
Organization, results-oriented, effective communication, proactivity, teamwork.

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means