Associate Brand Manager

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

The Assistant brand manager/ Brand Manager reports to the Japan marketing manager and manages the marketing plan and execution in certain areas/scopes. This position is to manage a holistic marketing plan, such as brand positioning, products/portfolio, promotion, and pricing to enhance both sell-in and sell-out.

Responsibilities (Scope area with category/products will be discussed and decided based on one’s background and capabilities):

• Brand/ Category building for sustainable brand development
• Business planning/Portfolio management for short and long term
• New product launch plan/execution with trade tools and trade/consumer promotion including internal (local/global) process management.
• Consumer accident/complaint handling in an appropriate manner
• Create a clear brief for the agencies, and manage any projects (inc consumer research) and promotions to meet all requirements, such as designs, tools, cost, and timeline.
• Plan and execute short-term brand plan aligned with sales to achieve the sales budget.
• Visit customers to propose any promotions with the sales force.
• Analysis of the key trade customers(inc E-COM channel) and prioritize investment plan to deliver the most effective outcomes.
• Monthly report, including financial statements and competitive activities monitoring in the market.
• Manage E-COM related tasks (inc registration of products)
• Manage Trade shows (about 2 times per year) and their preparation
• Develop POSMs based on promotion/New launch/ customer requests
• Consumer-requested action (e.g. Delivery/Shipment of products)
• Budget management (including purchase order and invoice process) followed by prioritized actions to enhance the investment efficiency

Qualifications

• A relevant qualification in Business or Marketing
• A minimum of 2-3 years of experience in the consumer goods/food & beverages sector
• Business-level English and fluent Japanese
• Proficient with MS Office suite - PowerPoint, Excel, Word, Outlook, etc.
• Data-oriented with good project management skills

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BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means